E ditor’s Page
Exploring key markets
In this issue of Coatings World we review several key areas of the
coatings industry. Regarding the industrial coatings market,
Kerry Pianoforte speaks with leading paint manufacturers who
all agree that economic growth in emerging regions and innovations
in performance are key factors for growth in this market. Turn to
page 32 to find out the latest from companies including BASF, PPG
and Rohm and Haas.
This issue also marks our first Asia-Pacific Report, which will now
appear annually as part of our editorial line-up. This year’s focus is
China. Amid its economic boom, China has become the world’s second
largest paint producer. The growth of China’s coatings industry continues
to be a major success. The world’s top ten coatings companies now have
at least one manufacturing base in China. On page 36 you’ll find a roundup of activity in China among the world’s leading paint companies.
Moving on, while cost is always an issue especially in today’s
volatile market, differentiation is another key for paint companies.
Manufacturers continue their search for that new color that differentiates their brand from the competition and the metallic look continues to grow in popularity. While the demand for metallic effects
increases, paint and coatings manufacturers are developing newer,
more eye-catching metallic finishes to help their customers’ products stand out in crowded and competitive marketplaces.
Metallic pigment suppliers are at the forefront of this consumer
styling trend and are continually developing innovative technologies
that produce cooler metallic looks. Turn to page 44 to hear what leading suppliers to this market including Ciba, Sun and BASF have to say.
In addition, this month Coatings World also features an article by
Jim Berry, an environmental consultant and chair of ASTM’s
Environmental Concerns Subcommittee D-01. Surprisingly, many in the
coatings industry are unaware even of what ASTM is let alone the important role it plays. On page 44, Berry provides an overview of ASTM and
addresses concerns about the organizations need of support from industry.
For this issue we also provide a review of Rad Tech UV/EB Technology
Conference & Expo 2008. The UV and EB markets have enjoyed excellent growth in recent years, as the benefits of energy-curable technologies are leading to new industries and applications. Anyone interested
in this market should turn to page 49 and learn more about this key
event to UV/EB industry.
Rounding out this issue, you will also find the latest from key media
and milling equipment suppliers in our annual directory which begins
on page 40.
TWRIGHT@RODPUB.COM
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