For purposes of this challenge only, both
parties agreed that a “zero VOC” or “no
VOC” claim is substantiated if the VOC
content of the paint contains less than five
grams per liter VOC.
In this case, NAD considered the Sherwin-Williams’ representation that, based
on its Material Safety Data Sheets and
Technical Data Sheets, certain colors in its
Harmony line would exceed the five
grams per liter VOC threshold when its
“deep base” paint was mixed with conventional colorants, but the majority of
the paints in its Harmony line would yield
less than five grams per liter.
NAD also reviewed evidence that in-
cluded the results of testing commissioned
by Benjamin Moore on selected colors of
Harmony brand paint. The results of that
testing indicated that, after the addition of
conventional colorants to Sherwin-
Williams “deep base” paint, VOC levels
ranged from 42 to 112 grams per liter for
“Coating” VOCs (used by air quality dis-
tricts to determine whether or not a paint
is in compliance with the limits set by the
district’s rules.)
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Coatings World | 17
