Coatings World - March 2011

BASF Corporation

HEADQUARTERS
100 Campus Drive
Florham Park, NJ 07932
Tel: 800-962-7829; Fax: 800-971-1123
E-mail: ColorsEffectsCustomerCare@basf.com
Web site: www.basf.us/coatingsindustry
Company Description

As the world’s leading chemical company, BASF helps formulators of architectural, industrial and automotive coatings deliver sustainable, eco-efficient solutions that meet or exceed performance requirements. BASF supports the needs of coatings manufacturers with a depth and breadth of technologies and cross-functional teams with expertise in chemistry, applications and formulations.

Markets Served

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. We serve paint and coatings companies in North and South America, Europe and Asia with a broad network of global

and regional capabilities, including manufacturing, sales and marketing and technical service.

Technologies

We provide virtually every ingredient that a coatings manufacturer needs including resins, binders, latex, crosslinkers, pigments and colorants, effect pigments, antioxidants, light stabilizers, photoinitiators, and formulation additives. Among our priorities is a focus on sustainable solutions – e.g. low and zero VOC products, APEO-free and formaldehyde-free materials, low energy curing, replacement of heavy metal pigments, and latex with minimal environmental impact.

Technical Services

The combination of technology platforms, combined with our deep expertise in chemistry, applications and formulations, helps us to convert your customers’ challenges into solutions. BASF offers local expert support capabilities from sites in Charlotte, NC; Newport, DE; and Wyandotte, MI.

Major Product Brands

Resins, Binders, Latex, Crosslinkers

• Acronal® Optive™ low to zero VOC acrylic resins, including
Acronal Optive 130 and Acronal Optive 230 50 g/l VOC ca-
pable latexes that offer superior titanium dioxide efficiency.
Acronal NX 4641 primer is capable of 50 g/l VOC formulation
and lower VOCs
•Basonat® aliphatic isocyanates for high quality two-part
polyurethane coating systems
• Joncryl® 1522 for low VOC, direct-to-metal applications
• Joncryl RPD polyols to accelerate property development of au-
tomotive refinish coatings
• Joncryl self-crosslinking emulsions for hardboard primers,
wood and concrete applications
• Joncryl acrylic emulsions and high solids acrylic polyols for in-
dustrial coatings
• Luwipal® and Plastopal® amino resins for automotive, indus-
trial wood applications
• Laromer® oligomers and reactive diluents
• Laroflex® MP binders
• Laropal® aldehyde resins

Pigments & Colorants

• Aurasperse®, Aurasperse II® liquid dispersions and Xfast® stir-
in dry pigments for machine and in-plant applications
• Cinquasia® high performance quinacridone pigments
• Cromophtal® high performance pigments
• Heliogen® phthalocyanine blue and green pigments
• Irgalite® mid-to-high performance pigments