Red Spot
On the spot with
RED SPOT
A conversation about the latest market and technology trends in automotive coatings
with the folks at Red Spot Paint and Varnish Co., Inc. Contributors include Janice Gould,
Marketing Manager, Jeff Scheu, VP of Product Development/R&D and David White,
VP of Sales and Marketing.
by Tim Wright, Editor
Coatings World: How would you characterize the state of the
global automotive OEM coatings market? Is the global economy
rebounding along with car sales? How are regional markets re-
sponding differently?
Red Spot: Dynamic, evolutionary and revolutionary are three
words that immediately come to mind when we think of the
global automotive OEM coatings market. Three drivers that
stand out as critical to change are the “greening” of the mature,
first world markets, the growing entry level/middle class in sec-
ond and third world markets, and the downward trending in
age demographics.
46 | Coatings World
www.coatingsworld.com
March 2011
