Jotun Paints launches
Jotashield Extreme in the UAE
Jotashield Extreme exterior coating addresses growing local demand for heat-reflective and eco-friendly paints.
Jotun Paints has launched Jotashield Extreme, an exterior paint product, in the
UAE in response to the growing demand
for heat-reflective and eco-friendly paints
in the country. Jotashield Extreme uses a
revolutionary pigment and binder technology that allows consumers to select
darker shades of colors, and still achieve
thermal indoor comfort and a longer-last-ing finish with superior exterior protection
at a competitive price, the company said.
According to the company, Jotashield Extreme offers twice the heat reflective capabilities of ordinary exterior paint. It
provides protection against ultraviolet and
near infrared heat, reducing indoor and
surface temperatures and consequently
driving down energy consumption. It
lessens the Urban Heat Island (UHI) effect
and features anti-carbonation properties
that protect it against chalking, flaking
and peeling. The multicolor-tintable Jotashield Extreme has low dirt pickup, exceeds GS- 11 standards for paint and
comes with a ten-year performance guarantee. Jotun invested a substantial amount
to come up with the innovative properties
of Jotashield Extreme, the company said.
According to external tests from third
party independent testing authorities, tests
have shown that structures treated with
Jotashield Extreme is between two to
seven degrees centigrade cooler than those
applied with normal paint. “The phenomenon known as UHI, in which metropolitan areas are significantly warmer than
their surrounding rural areas, is becoming
increasingly common in the UAE and
other GCC countries due to the exponential growth of urban areas in the region,”
said Per Olav Ramstad, regional marketing director, Jotun Paints. “Further, studies
have shown that temperatures of urban
air domes can be warmer by as much as
four degrees Celsius than the surrounding
countryside. This poses higher air-conditioning costs, additional air pollution due
to increased energy production, and acceleration of global warming. Our new
eco-friendly, energy-efficient product addresses these issues by virtue of being the
only paint in the Middle East that can
achieve significant temperature reductions
upon application.”
Diamond Vogel introduces
updated lineup of primers
Diamond Vogel Paint has introduced updated versions of its Acryl Prime, Mil Max
and Pro Max primer product lines. The
products are reported to offer fast recoat
times and meet the requirements for U.S.
Green Building Council LEED projects.
The Acryl Prime Interior 100% Acrylic
Primer/Sealer can be used with both
water- and oil-based topcoats, and offers a
high degree of alkaline resistance, the
company said. It can be used as a primer
on concrete, masonry and plaster surfaces.
The Mil Max Interior Latex Enamel Undercoat is an interior primer for sealing interior wood surfaces. The product was
designed to easily sand and level to a
smooth, non-porous surface and can be
applied under both water- and solvent-based coatings. The Pro Max Interior
Primer/Sealer is a commercial primer/
sealer for interior wall surfaces. The product is based on vinyl acrylic resin technology and can be used as a base for both
water- and oil-based topcoats. Colorant
may be added to blend with the finish coat
to enhance coverage.
Fire coating boasts
two-hour protection
Fire protection coatings manufacturer
Leighs Paints has developed what it touts
as a “one-product solution” that provides
fire protection for up to 120 minutes. Two
new coatings—Firetex FX1002 for onsite
application and Firetex FX2002 for shop
application—can provide a range of effective protection times for underlying
steel, depending on the thickness applied,
the manufacturer said. The company says
the products simplify the fire estimation
and specification process and reduce the
