Coatings World - August 2014

responsibility in China, the document provides a benchmark for Chinese enterprises and third parties assessing their CSR practices and helps identify exemplary socially responsible organizations.

“Corporate development is closely
connected with social progress, and en-
terprises that benefit from societal de-
velopment should give back to society,”
Yan said. “At a time when CSR activities
are growing rapidly in China, the release
of the criteria both provides supervision
and urges more enterprises to assume re-
sponsibility as corporate citizens. PPG is
glad to have participated in the drafting
process and hopes to work with other en-
terprises toward sustainable development
of the economy, society, environment and
business in China.”
Based on existing studies and best
practices around the world, the China
CSR Evaluation Criteria – the first of their
kind in the country – set forth 10 first-tier
criteria and 63 second- and third-tier cri-
teria for rating CSR indicators according
to corporate performance. The first-tier
criteria include legal ethics, quality and
safety, scientific innovation, integrity and
creditworthiness, consumer rights, share-
holder rights, employee rights, energy and
environment, harmonious community,
and responsible management. Summing
up the scores of all indicators produces a
final rating for an enterprise of C, B, BB,
BBB, A, AA or AAA.

3M Super 77 Celebrates 50
Years of Innovation

In 1964, 3M revolutionized the way people thought about traditional glue with an innovative formula able to be dispensed from an aerosol can. Fifty years later, this was the idea that started it all and Super 77™ from 3M remains the leader in spray adhesives and its customers continue to find new applications for this groundbreaking product.

Super 77 is a versatile, low-VOC and
fast-drying adhesive that bonds a wide
range of industrial materials. Its fast,
To celebrate the 50th anniversary of
Super 77, 3M has refreshed the overall
look of the product and redesigned its
packaging to align with the more modern
era. In conjunction with the new prod-
uct design, 3M is running a sweepstakes
to congratulate industrial professionals
for their unique contributions that have
helped Super 77 become what it is today.