Major Coating Suppliers Positioned In Asia
Pacific
The coating suppliers present in Asia Pacific read like a “Who’s
Who” listing of major movers and shakers in the global coating market. Based on the following listing of suppliers in each
country, it would appear that AkzoNobel and Nippon Paint are
the heavy hitters in this region. Both have presence and significant investments in all key countries and market segments.
A. Australia/New Zealand: Dulux & Valspar
B. China: Nippon Paint, AkzoNobel, Valspar
C. Hong Kong: AkzoNobel, Nippon Paint, Camel Paint
D. India: Asian Paint, Kansai
E. Indonesia: AkzoNobel, Nippon Paint, Mowilex
F. Japan: Nippon Paint, Kansai, Skk
G. Malaysia: AkzoNobel, Nippon Paint, Jotun
H. Philippines: Boysen, Charter Chemical, Dutch Boy
I. Singapore: AkzoNobel, Nippon Paint, Jotun
J. South Korea: Kcc, Samhwa, Dpi/Nooro
K. Taiwan: Yungchi, AkzoNobel, Kansai
L. Thailand: Toa, AkzoNobel, Nippon Paint
M. Vietnam: AkzoNobel, 4 Oranges, Nippon Paint
The presence and size/composition of the investment made
by these global players in the Asia Pacific coatings market will
make it extremely difficult for “new comers” to enter. In addi-
tion, over time, as this region continues to grow and become a
more intergral part of the global marketplace the small, country
centric coating companies will most likely lose out. A possible
solution would be for these small companies to form alliances
with the larger global players or perhaps consider becoming an
acquisition target while they still have value in their local mar-
kets. Unfortunately, many of the domestic producers in some
Asia Pacific countries have chosen to meet the threat posed by
the larger global players through pursuance of a “volume ori-
ented price war” strategy. Since these small players don’t have
superior technology products to offset lost profit stemming
from their chosen strategy we will see more and more of them
simply dissapear over time.
The immediate focus for coating producers in the Asia Pacific
will be to construct more cost competitive, environment friendly
systems across all coatings segments that also offer performance
such as heat resistance, dirt and mold resistance and improved
adhesion to a variety of substrates.
Looking ahead, the Asia Pacific coatings market will require smart coatings – a coating that changes its properties in
response to an environmental stimulus, sustainable coatings
– products that protect the environment without sacrificing
overall coatings performance and high performance coatings
– coatings to make airplanes lighter, buildings cooler, cargo
ships more fuel efficient, and wind turbines smoother and
more aerodynamic. The Asia Pacific coatings market is no
longer regarded as a low cost, low performance expectation
market. It has truly become a dynamic force and leader in the
total global coaatings market. CW
