Hester Alberdingk Thijm,
Director of AkzoNobel Art Foundation
By the end of the decade, as many as 100 million Chinese people will migrate from rural areas to live in cities. According to China’s State Administration of Cultural
Heritage, more than 900,000 villages have disappeared in the
past ten years as cities prepare for the influx, with high-rise
buildings, huge street blocks, industrial parks, multi-lane highways and shopping malls dominating the city-scape of cities
from Beijing to Shanghai and Chengdu.
These changing demographics come with a high cultural
price. Since 1990, more than 1,000 acres of historic alleys, traditional quadrangle houses and street shops have been demolished
in Beijing alone, accounting for 40 percent of the city’s central
area. And it’s not just a Chinese problem: our heritage is at risk
of being wiped out in cities throughout the world, for a multitude of reasons and with far-reaching consequences beyond that
simply of the physical loss of objects, art or buildings.
But let’s take a step back and ask ourselves first: why aren’t we
protecting our heritage? I believe that, the trouble is, heritage does
not really have an owner. Our post-Second World War culture of
subsidizing art, culture and architecture has created a negative
situation in which, as civilians, we no longer feel responsible for
maintaining our collective cultural heritage. This development is
compounded by the shrinking civic budgets to support the arts
and culture in the wake of the 2008 economic crisis, particularly
in Europe. For example, between 2012 and 2013, Dutch government funding for arts and cultural programs dropped 22 percent.
Through AkzoNobel’s Human Cities Initiative, we are trying
to redress the balance, encourage citizens to be proud of and
embrace their local heritage, and help preserve the places, spaces
and objects that make our cities unique. For example, through
the AkzoNobel Art Foundation – set up to create an outstanding contemporary art collection for tomorrow’s generation – we
open our art spaces up to local communities in and around our
sites and offices. It offers people a chance to engage with amazing works of art and inspires them in a way that only art can.
Heritage is not, of course, just about conserving the past; it is also
very much about the present and the future. In a 24-hour, always-on
digital world – in which people prefer to order their groceries online,
rather than venture to their neighborhood stores (according to PwC,
almost 6,000 UK stores closed in 2014) – local communities are be-
ing eroded and people are losing touch with those around them. Art,
culture and heritage can bring people together once more, installing
in people a sense of pride and belonging.
More practically, heritage can also help pay the bills. In fact,
making it to the UNESCO World Heritage list can increase per
capita income by more than ten percent in certain regions, accord-
ing to data from the International Monetary Fund. In Amsterdam,
where AkzoNobel recently helped with the restoration of the
Rijksmuseum, tourist numbers have jumped to 2.45 million mak-
ing it the most visited museum in the Netherlands in 2014.
Heritage also attracts talent. Take a look at this year’s Monocle
Quality of Life survey – which ranks the top 25 cities in the world
which are considered to be the most attractive places to live – and
you will see clear trends connecting the success of the winning cities, from Tokyo in first place, to Copenhagen, Vienna, Stockholm,
Munich and Zurich among the rest. Yes these cities embrace innovation and enable citizens to reap the full benefits of 21st century
living, but they also put a lot of effort into preserving their historical assets, creating ‘real’ but relevant places that people want to
live, work, invest and raise a family.
So the next time a city or government thinks about cutting
its culture budget, I would urge them to seriously consider the
many additional benefits of having a strong physical and cultural heritage. They will certainly find the consequences go beyond
the past and stretch far into the future. CW
Art and heritage are key to creating strong cities that people want to live in.
AkzoNobel Art Foundation
