The Sherwin-Williams colormix 2015 collection tells optimistic color stories that
reflect a brightened outlook and adventurous spirit for the year ahead. The colormix
palettes provide design professionals with
fresh color combinations to inspire creativity as they design spaces for their clients.
“We’re seeing a more cheerful approach to design and have forecasted
colors that will provide a range of inspiration for designers to create fresh, joyful
interiors,” said Jackie Jordan, director of
color marketing, Sherwin-Williams.
Jordan, along with Sherwin-Williams
color experts, researched trends in art, fashion, science and pop culture to determine the
40 colors that make up the forecast. The colors are grouped into four palettes: Chrysalis,
Voyage, Buoyant and Unrestrained.
Chrysalis
As technology rushes relentlessly ahead, the
colors of Chrysalis evoke a calm oasis — a
place to pause and find balance. The palette, with colors ranging from off-black to
chalky neutrals and dusty blues, is designed
to create a more comfortable interior.
“An important influence for Chrysalis
is the appreciation of earth’s natural stria-
tions,” said Jordan. “The patterns created
by land and sky are driving design inspi-
ration, therefore the palette’s colors are
found in nature, from rocks found on the
beach to a stormy sky.”
Another driver is the layering and de-
construction of geometric shapes to appear
soft, which parallels the monochromatic
couture found on fashion runways.
Voyage
From space tourism and undersea resorts,
the far-fetched, sci-fi dreams of past decades more viable than ever. The Voyage
palette looks to these outer limits, featuring hues that represent the color spectrum imagined while emerging from the
water into the atmosphere – undersea
teal, bright green kelp, light watery blue
and deep space purple.
“The colors of Voyage are supernatural and magical. The palette is largely
driven by unusual atmospheric events,
including a decade-best aurora borealis,
that will be keeping our eyes focused on
the heavens,” said Jordan. “The lighter
colors of the palette create a space that
is uplifting, while the deeper tones can be
combined for a more dramatic design.”
Buoyant
“We’ve weathered the recession and are
finally seeing hopeful signs of growth
and expansion. Our revived good spirits
echo the optimism that followed World
War II, when GIs returned home from
exotic locales, bringing a wave of tropi-
cal prints and tiki-inspired looks,” said
Jordan. “Like that era, we’re expressing
our enthusiasm with big, bright florals in
fashion and interiors.”
The colors of Buoyant are reminiscent
of vintage floral patterns – light and deep
greens, violets and a pop of coral. In addi-
tion to renewed optimism, the palette is also
inspired by the natural healing of botani-
cals, as well as the incorporation of green
spaces into even the most densely urban en-
vironments. Backyards, once a landscaping
afterthought, are now as important as front
yards, with builders investing in rear “curb
appeal” and outdoor rooms.
Unrestrained
From bold, ethnic-inspired colors and
designs to the Bohemian lifestyle, the
Unrestrained palette celebrates a carefree
spirit, wanderlust and pulsing color. The
palette features saturated primary hues,
including sunny yellow, lively turquoise
and bright blue, as well as black and
white. Each can be used on its own for
a pop of color, or combined, to create a
vibrant, energetic space.
“South Africa’s colorful art scene and
focus on the 2016 Summer Olympics in
Rio de Janeiro have strongly influenced a
Carnival-like spirit. This spirit is inspiring
design with a zest for life, and the vibrant
colors of Unrestrained are a reflection of
that design aesthetic,” said Jordan.
Color Resources
In addition to the colormix 2015 palettes, professionals can find inspiration
with color selection tools from Sherwin-Williams. At swcolor.com, design professionals can view all Sherwin-Williams
colors and collections, link to download-able palettes for use in color rendering
software and access the online Color
Visualizer. Designers can also register on
myS-W.com and order large-sized color
swatches and fan decks.
Sherwin-Williams STIR magazine annual print edition and eExtra e-newslet-ters also provide inspiration, news and
resources for design professionals. Visit
swstir.com, as well as search for “
Sherwin-Williams Design Pros” on social channels
including Facebook and Twitter.
Design professionals will also find a
world of color at their fingertips with the
enhanced Sherwin-Williams ColorSnap
Studio iPad app. ColorSnap Studio
blends the best of Sherwin-Williams color
inspiration tools — the ColorSnap smartphone app, the online Color Visualizer,
plus the Explore Color functionality —
into one iPad app.
ColorSnap Studio users can access the
same functionalities as the ColorSnap
smartphone app, which now makes it
easier to take a picture, find the closest-matching paint colors and fine tune colors using lightness, saturation and hue
features. The Color Visualizer tool, previously only available for desktop use, has
been integrated into the app, allowing users to experiment with thousands of color
combinations by simply “finger-painting”
onto the image. Both apps offer a quick
and easy way to show clients different design options.
With the click of a button, any image can turn into a palette of paint colors, with Chip It!, an interactive tool from
Sherwin-Williams. This Web-based tool
Sherwin-Williams Releases Colormix 2015
