Coatings World - July 2014

20

The parent company of the Caparol Group is the Deutsche Amphibolin-Werke von Robert Murjahn Stiftung & Co KG (DAW). DAW was founded in 1895 and today car-
ries out the central functions such as purchasing, production and
finances. DAW is the leading German decorative paint manufac-
turer with sales of approximately $1.3 billion, all in the decora-
tive coatings segment. The Caparol brand is the leading brand
within the DAW Group. The marketing activities are subdivided
into six strategic business units. In the professional business unit
high quality paints, enamels, glazes, chemical building products
and materials for facades and insulation technology are marketed
under the brands Caparol, Alligator and Alsecco for professional
users. The product range of the brand Alpina, which is active in
the DIY business unit, is mainly composed of environmentally
friendly, non-noxious, easily worked and high quality decora-
tive paints, enamels and glazes and is aimed at the end-user. The
wholesale business unit comprises an extensive range of services
for the professional paint wholesalers provided by the company
Caparol Marketing Service (CMS). The industrial business unit
is supported by the company Caparol In dustrial Solutions whose
products and services are exclusively orientated to the require-
ments of industrial customers. Lastly, the Nerchau decorating
and artist’s paints is located in Saxony and produces high qual-
ity paints for educational, hobby and artistic requirements. With
3,700 employees and a large number of production sites at home
and abroad, the Caparol Group is one of the leading compa-
nies for paints, enamels and building protection in Europe. The
company recently announced plans to increase paint output at
its Dubai factory by 40 percent. Less than a year ago, the com-
pany moved from a small factory site in Al Quoz to the new site
in Dubai Industrial City, where it manufactures close to 30,000
tonnes of paint annually.

Materis Paints SAS is a manufacturer and provider of construction materials including decorative and indus- trial paints for the professional and consumer markets.
Materis, an international leader in specialty construction chemicals
and materials, has four businesses: admixtures (Chryso), aluminates
(Kerneos), mortars (Parex Group) and paints (Materis Paints). The
business is a unit of Materis SA, which is 76 percent owned by
French investment firm Wendel. It has nearly 400 sales outlets in
Europe for paints. Materis’ brands include Tollens, Zolpan, Max
Meyer, Ducco and Robbialac. In terms of market position, Materis
Paints holds leading positions in the areas it operates. The firm is
number four in Europe, number two in France and Portugal, num-
ber one in Italy, number four in Spain and Morocco and number
five in Argentina.

Materis is one of the world leaders in specialty materials for construction, with leadership positions in aluminates, admixtures, mortars and paints.

Materis enjoys high barriers to entry resulting from global coverage, innovative and high value-added products, outstanding quality of service, recognized brands and close relationships with its clients. Materis has also built a portfolio of premium brands and an integrated distribution network of nearly 400 sales outlets in Europe (paints) and 1,000 in China (mortars). It has leadership positions in high-growth regions, where 30 percent of its sales are generated (30- 50 percent for certain businesses, excluding paints), with margins comparable to those in mature markets.