Coatings World - July 2014

to simplify processing, enhance effectiveness, and test strategies to ensure durability.

Sherwin-William’s Skyscapes
Basecoat-Clearcoat
Receives SAE AMS 3095
Certification

A complete chrome hazard free coating system – including pretreatment, corrosion-protective primer and topcoat – offered by Sherwin-Williams has earned approval by SAE International’s Aerospace Material Specification G- 8 Organic Coatings Qualified ProductGroup. The SKYscapes basecoat-clearcoat exterior coating system reduces paint-process time by as much as 30 percent. The AMS 3095-certified SKYscapes system that earned qualifications consists of 3M’s AC- 131 Surface Pretreatment, the new Chrome Hazard Free Quick Dry Epoxy Primer (CM0483712), SKYscapes 850 Series basecoat (CM850113), and SKYscapes clearcoat (CM0850180). Although Sherwin-Williams has had other SKYscapes systems be qualified to AMS 3095, this is the first system in which both the pretreatment and the corrosion inhibitive primer do not contain hexavalanet chromium. SKYscapes has become known as a high performance, multipurpose product. Besides AMS 3095 status, it is also qualified to numerous general aviation OEM specifications. Sherwin- Williams is one of the first major aviation industry paint and coatings suppliers to have a chromate hazard free system to achieve AMS certification. Sherwin-Williams provides the finest in quality aerospace coatings, but also delivers custom solutions for commercial aircraft, including a full-range of specialized livery color options in a line of products for an outstanding, durable finish. Additionally, its widespread global distribution network dramatically speeds up the custom order process so that they can now be delivered and applied within only a few days.

GLIDDEN Launches New
Color Palette

GLIDDEN paint, a product of PPG
Industries revealed its anticipated new pal-
ette at The Home Depot locations across
the U.S. The brand optimized the palette
based on consumer preferences and be-
haviors, as well as trending colors to give
DIYers the best hues for their painting
projects. “We found in our research that
while consumers are generally confident
about what color family they want, most
experience a great deal of difficulty in se-
lecting the exact shade to put on the wall,”
said Rob Horton, PPG director of market-
ing, architectural coatings. “The new color
palette for Glidden paint was thoroughly
researched to make color selection less
daunting and to help consumers clearly
visualize how each color will work in their
homes.” To arrive at the 488-color palette,
the Glidden paint color team extensively
researched what customers really want
and how they process color. They sorted
through tint sales data, reviewed website
traffic, and studied color sample move-
ment throughout the U.S., Canada and
Puerto Rico to assess customers’ purchas-
ing habits. For example, the team found
that the neutral color family accounted
for 60 percent of Glidden paint sales and
so ensured that it had a starring role in
the new color palette. The Glidden color
team also scoured social media
websites such as Pinterest, home
and decorating publications such
as House Beautiful, Elle Decor
and Veranda, and catalogs from retailers
such as Crate & Barrel, IKEA, and J.Crew
to get a sense of trending styles and the
different ways people are incorporating
color into their homes. They created an
inspiration board for eight featured color
families and filled them with magazine
and catalog clippings that helped evolve
and shape the new color palette. As these
inspiration boards are a reflection of the
Glidden paint customer, the color team
was able to make direct connections to
how customers actually use color in their
lives. In addition, a new retail display will
feature the eight color families, divided
into three groups to provide simple navi-
gation toward the perfect color selection.
The Glidden paint color chips have also
been revamped to help consumers with
the color selection process. CW

Use grind gages more consistently.

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