Coatings World - July 2014

Jotun recorded sales of $1.965 billion for 2013. Jotun Group is divided into seven regions responsible for the sale of Decora- tive Paints and Performance Coatings (Marine, Protective and Powder Coatings). The company has 36 production facilities in 21 countries, 70 companies in 44 countries and is represented in more than 90 countries around the world. Marine coatings comprised 27 percent of sales, Decorative paints 37 percent, Protective coatings

26 percent and Powder coatings 10 percent.

In 2013, Jotun experienced continued strong growth in the Protective segment, especially in the Offshore, Hydrocarbon Processing Industry and Infrastructure concepts. The company recorded particularly good growth in China, Turkey, Russia and Indonesia. While other markets such as in India and the Americas region did not perform as well, Jotun achieved an overall record bottom-line growth in the Protective segment.

Jotun experienced a contraction in its marine coatings business in 2013. While the segment remains profitable, persistent tonnage over-capacity issues in primary shipping segments have resulted in a sharp decline in newbuilding deliveries. These market forces had a negative impact on sales, especially in China and Korea. However, a modest growth in global trade over the past two years has increased the demand for sea-borne transportation, and the newbuilding market seems to be on a path to recovery.

Jotun performed moderately well in the Powder Coatings segment in 2013, led by strong growth in Turkey, Malaysia, Indonesia and UAE. Growth in China, which represents the world’s leading market for powder coatings, was slowed by intense competitive pressure from low-cost producers and the need to customize products to manage the lack of uniform standards found in China’s powder coatings market.

Masco Corp. reported net sales of $1.9 billion, represent- ing 23 percent of total net sales for Masco. The company produces architectural coatings including paints, primers, specialty paint products, stains and waterproofing prudcts. The products are sold in the U.S. and Canada through do-it-yourself channels under brands including Behr and Kilz. The firm’s high profile Behr products are sold through The Behr Process Corporation to The Home Depot, the segment’s and the company’s largest company.

Masterchem Industries, maker of KILZ brand products, has launched KILZ HIDE-ALL, a new primer sealer product available at Lowe’s stores nationwide. Available in a project size two-gallon bucket, the primer and sealer offers contractors, paint and wall covering professionals, remodeling professionals and property managers excellent hide at a competitive price point.

With a multi-surface formula, KILZ HIDE-ALL helps prepare surfaces for painting and evens permeability. It’s recommended to use KILZ HIDE-ALL primer on interior surfaces including drywall, cured plaster, woodwork, masonry, concrete block, brick and previously painted areas.

The latest product from Behr is Marquee Exterior Paint and Primer. The company claims this is Behr’s most advanced paint and primer, delivering exceptional dirt resistance and advanced fade pro-tection. This paint was developed to provide early rain resistance, so it has the ability to repel rain showers as early as 60 minutes after application. The technology delivers a tough, non-stick surface that helps resist dirt build up along with advanced UV protection and exceptional gloss protection for longer lasting, more lustrous color. The result of these two exceptional features is a paint color that maintains its appearnace, long after the surface has been painted.