Coatings World - July 2014

32 | Coatings World www.coatingsworld.com July 2014 Protecting the P&C Industry’s Intellectual Assets

by Steve McDaniel, JD, PhD Contirbuirng Editor

Overly dramatic? OK, look, I’ll admit it.

I am a made-for-TV drama addict.
I can’t wait for the next superstars to
populate True Detective, or to see how
Red is gonna battle Vee’s contraband
prison gang on Orange is the New Black,
and or to bide my time until Steven Van
Zandt gets off tour with Springsteen to
creep us out in the hilarious Norewegian
Lillyhammer. And, yes, I am still in
mourning for high-school-chemistry-
teacher-gone-awry Walter White and the
cast of Breaking Bad. In a very real tele-
sense, a PhD chemist myself, I was addict-
ed to the Blue Meth that only Heisenberg
could cook.

So, in my dreams I imagine that there are some eclectic sorts out there that are going to be happy to see the return of new episodes of iPaint 2014. True. It’s not ultra pure (blue) methamphetamine, but it IS focused on the chemistry business (of coatings) and may from time to time even mention pigments.

Our team (Beth, Jon and me) has put together a trailer, if you will, that gives you a peak under the tent as to what the next iPaint episodes will be. While we reserve our prerogative to add and subtract, to expand and contract, and to take “ requests” from you our CW readers, here you go.

Since the coatings industry has NOT changed from last year, and still re-lies heavily on protecting its products through trade secret protection, we will continue the predominant focus on trade secret topics. We will expand that a bit