performance. This collaboration brings
them all together, while also providing us
with an opportunity to test our products
and benefit from the insights and ideas
driving the next generation of engineers.”
The VeloX-IV is 10 percent shorter
than last year’s model and has already
shown 20 percent less wind resistance.
It has two pilots this year, Rik Houwers
and female cyclist Christien Veelenturf.
It’s the first time that the Human Power
Team will also be attempting to break the
speed record for women competitors.
Commenting on the new bike, Dennis
Berckmoes, chief engineer of the Human
Power Team, added: “Thanks to the
Sikkens coatings supplied by AkzoNobel,
we are able to achieve optimal benefits
from the aerodynamic shape. We therefore hope to reach even higher speeds
The World Human Powered Speed
Challenge races will take place in the
Nevada desert in September.
AkzoNobel Partners
with University Racing
Eindhoven for Electric Race
Car
AkzoNobel and Sikkens have entered
into a new partnership with University
Racing Eindhoven to supply coatings
for an electric race car. The team builds
a car from scratch each year and the
2014 model – the URE09 – features an
advanced Sikkens system with a special
focus on weight reduction. Recentlyu
unveiled, the vehicle will take part
in races being held during the summer at Silverstone (UK), Hockenheim
(Germany) and Barcelona (Spain).
Benjamin Moore Launches
Design By What Matters
Benjamin Moore recently launched
Design By What Matters, an innovative,
interactive online tool that utilizes social
data, lifestyle information and style preferences to help consumers design rooms
inspired by what matters to them.
Benjamin Moore developed
Design by What Matters to
help consumers discover their
design personalities and create
unique color palettes just for them. In
a few minutes, by answering a few fun
and simple questions, users generate
a customized room featuring a palette
inspired by a favorite image or color.
Questions like, “What’s on your bucket
list?” or “What does your dream view
look like?” among others, lead to a personalized bedroom, living room, kitchen
or dining room. Consumers can further
explore Benjamin Moore palettes to create a space that feels like home. From
there, users can also buy paint samples
and get design tips to help turn that ideal
look into a reality.
“Designing a space is a very personal process inspired by what matters
in an your life,” said David Melançon,
executive vice president and chief marketing officer. “Whether you’re a design
enthusiast or a novice choosing colors
