• Do your homework before visiting
a retailer. There are a number of resources online from retailers, paint
brands and independent third-party
sites that can help you prepare for
your project in the most time-saving
and cost-efficient manner.
• In addition to retail and industry professionals, turn to family and friends
for recommendations and advice.
• Since some retailers only carry exclusive paint brands, shop around
and research different retailers and
brands to make sure you get the best
combination of paint brand and retailer to help you achieve the results
you want.
The 2013 U.S. Interior Paint
Satisfaction Study is based on responses
from more than 6,800 customers who
purchased and applied interior paint within the previous 12 months. The study was
fielded in January and February 2013.
IRL Releases Profile of the
Eastern European Paint
Industry
IRL has published, “A Profile of the
Eastern European Paint Industry.” This
report has been developed and expanded
upon from IRL’s previous studies. The
report provides overviews and forecasts
for ten national paint and coatings markets across the continent from Eastern
Europe to the countries of the Black Sea
region, namely Armenia, Belarus, Estonia
Georgia, Latvia, Lithuania, Moldova,
Russia, Turkey and the Ukraine. It focuses on and provides market insight into
nine mainstream coating sectors.
According to the report, paint demand
across these countries has been evalu-
ated at 2.7 million tons, and with aver-
age market growth of 5.8% per annum,
this can be expected to reach more than
3. 6 million tons by the end of 2016. Very
simple drivers underpin growth in coat-
ings demand across the region, including:
• growth in construction markets
• growth in infrastructure investment
• rising salaries and great disposable
income
• growing industrial output.
by two economies, Russia and Turkey,
which together represent approximately
2.3 million tons of paint and coatings consumption for 2011. This translates into per
capita paint use of 10. 3 kg/head in Russia
(population almost 143 million) and a similar per capita consumption of 10.2 kg/head
in Turkey (population 78.8 million).
Turkey is enjoying the highest market growth rate. Key contributors to the
future success of the Turkish market are
growth in construction, maintenance and
refurbishment projects carried out in the
country, the strong position of the local powder coatings industry, growth in
end-use industries such as automotive,
electronics and home appliances, and expected growing demand for waterborne
and low-VOC paints dues to the accession of the TSE (Turkish standards body)
into the CEN.
Russia shows average growth in the
architectural market. Growing interest
of customers in health, safety and envi-
ronmental matters is on the key drivers
behind the growing popularity of low-
VOC and water-based paints. However,
the low quality/economy architectural
paint segment still holds the largest
share. Industrial coatings are poised for
higher than average growth over the
forecast period, with the highest growth
expected in sectors of marine
paint and coatings for bridges
and tunnels. One of they key
mid-term marketing opportuni-
ties for the Russian coatings market, ac-
cording to IRL, will be the hosting of the
Winter Olympic Games by the Russian
city of Sochi in 2014.
www.coatingsworld.com
Coatings World | 15
