Color Trends
May 2015 www.coatingsworld.com Coatings World | 29
Trend 2: I’m Pulse
A theme that fits a social, gregarious consumer group happy to play
creative director of their total life experience. I’m Pulse emphasizes
the individual consumer who is taking control of design output
through the digital space to create what they want, when they want
it and how they want it. The personality is plugged in, social and
connected and has grown up with a spirit of teamwork and togetherness. The color palette is vibrant and playful. It’s a mix of urban
neutrals, like grays and whites, with single bright colors that seem
to glow from within. The trend is magnified in artful studios and
bright, minimalist industrial work, along with interactive technology and customizable automotive interiors and exteriors.
Trend 3: Co-leidoscope
A theme that encompasses the convergence of cultures, ethnici-
ties, traditions and styles into unique and eclectic designs
Co-leidoscope loves the spice of life, luxury of global travel
and taste of the exotic. Complex patterns, ornate detailing and
fine materials captivate these customers. Embellished, eccentric
mosaics, dazzling, laser-cut leathers, and colorful metallics and
metals offer new, glamorous twists on classics. The color palette
features our color of the year, Blue Paisley, paired with faded mid-
tones inspired by the time-worn hues from once brightly colored
mosaics. The trend carries a Spanish influence and is brought to
life in colorful metallics present in glamorous technology design,
along with exotic exterior and interior woodwork and richly
pigmented glass.
Trend 4: IntroSense
A theme that introduces a new direction in minimalistic styling,
blending clean, pared-down designs with quiet nature
The IntroSense consumer is soulful and values privacy,
quality and peace. The IntroSense connection to nature is dry,
discreet and non-living, like driftwood, stone and bark. These
elements are calming, quiet and muffled. The color palette in-
cludes a nuanced neutral with a subtle hint of blue-green paired
with muffled off-whites and grays, and then anchored by a silent
black. This minimalist trend comes to life in rounded, discreet
technological designs and quiet, calming automotive interiors.
Armed with the right tools and the latest knowledge of the
2015 color trends, it’s easier to guide consumers in the right
direction for their color tastes. For more tips and tools on color
trends and applications, visit www.ppgvoiceofcolor.com. CW
Dee Schlotter is the Senior Color Marketing Manager for PPG
Architectural Coatings and can be reached at schlotter@ppg.com.
