by Charles W. Thurston
Latin America Correspondent
thurstoncw@rodmanmedia.com
Ahost of smaller Brazilian paint and coatings companies have been churn- ing out new products, forging new
strategic relationships and expanding offerings, according to the national coatings manufacturers association, Abrafati, the Associacao
das Fabricantes de Tintas. In a message to
members ahead of the annual trade show,
Abrafati 2015, which was held in Sao Paulo
from October 13-15, Dilson Ferreira, the executive director of the organization, noted a
variety of recent member activities.
As the fifth largest paint market in the
world, Brazil presents excellent opportunities for growth, points out Ferreira. With
200,000 million inhabitants, an automotive
fleet of 50,000, a housing shortage of five
million units and a national housing budget
of $150 billion through 2018, automotive
and architectural segments are poised for
growth, he points out. Industrial coatings
for the oil and gas market, for transportation and for white goods manufacturers also
are expected to grow dramatically once the
economy stabilizes.
Among local manufacturers offering new
products, Polystell do Brasil is introducing a
new line of low-VOC polymeric coalescents,
new bactericides, and Poly TiO, a nano-encap-sulated product that can reduce TiO2 content
in paints by up to 30 percent by weight, with
associated final cost reduction of up to 15
percent, the company reports. The product required five years of local development and is
produced at the company’s São Bernardo do
Campo, Sao Paulo state plant.
One new international product offering for
Brazil comes from Croda, which will provide
its non-ionic surfactants, made from bio-etha-
nol, for use in automotive epoxy emulsions. In
March, Croda announced a new sustainable
non-ionic surfactant production line for New
Castle, Delaware, with a $170 million invest-
ment with a 2017 startup date. Croda has a
manufacturing facility in Campinas, state of
Sao Paulo.
Another international company adding
Brazil to its international network is Shanghai
Pioneer, which is introducing its solid acrylics
line to the company through its hemispheric
subsidiary Pioneer Solutions Americas (PSA),
based in El Monte, California. PSA will distribute the products in Brazil through quantiQ, a
chemical distribution subsidiary of Braskem,
according to Fan Zhang, the account manager
at PSA.
Similarly, True Color Pigmentos e Corantes
Ltda, based in Atibaia, state of Sao Paulo, will
partner with Brilliant Group, of Richmond,
California, which produces water-based fluorescents among other products. True Color also will
be launching aluminum pigments, Abrafati notes.
Another new international offering coming
to Brazil is the anti-corrosive line of France’s
SNCZ that will be sold by Adexim-Comexim,
based in Sao Paulo. And Bandeirante-Brazmo
will introduce both Dianal and Lucite acrylic resins to the country, Abrafati notes. The
Maua, state of Sao Paulo distributor is a unit
of Grupo Formitex.
On the equipment side of the industry,
Equiplast Comércio de Equipamentos e
Máquinas Ltda. has introduced a new dou-ble-filler canning machine that can handle
both paint and plastic spackle products,
Abrafati reports. CW
With 200,000
million
inhabitants,
an automotive
fleet of 50,000, a
housing shortage
of five million
units and a
national housing
budget of $150
billion through
2018, automotive
and architectural
segments are
poised for growth.
Smaller Brazilian Coatings Deals Flourish
