FEATURE
Jeff Alexander, VP of Sales, Coil and Extrusion Division, Valspar
As the climate continues to change, human population continues to grow, and our natural resources continue to diminish, industries have seen a global shift, placing
greater importance on green design and sustainable business
practices. However, green design is less about following a popular trend than it is about simply respecting our limited natural
resources. The architectural coating industry is no exception to
this trend, as building and construction regulations continue to
evolve and incorporate higher standards for environmentally
friendly practices.
Manufacturers are working harder than ever to develop
high-performance coatings that lessen the negative impact on
the environment. To do this, coating developers created innova-
tive manufacturing techniques that protect air and water quality
while reducing the unnecessary consumption of natural resourc-
es. Specifically, Valspar’s green agenda focuses on eliminating
the use of hazardous materials, introducing biorenewables,
incorporating recycled materials, lowering VOC emissions, de-
creasing energy consumption and reducing waste, while proving
it can all be accomplished cost-effectively.
A Look Back
As the industry began to shift, numerous organizations were
on the forefront, pushing manufacturers, contractors, architects
and owners to include sustainability in their building discussions. Valspar actively aligns itself with numerous organizations
that set standards and rating systems to guide those in the industry down a sustainable path. In order to create eco-centric
The Ongoing Quest to
Coat the World in Green
When building the Center for Courageous Kids
in Kentucky, energy efficiency was top of mind.
