growing business. Scheduled to
open by early 2015, the Oakland
facility will support the distribu-
tion of all Benjamin Moore &
“Benjamin Moore & Co.’s business
continues to grow, and with it the de-
mand for increased distribution and ful-
fillment operations to deliver our best in
class products to our network of indepen-
dent retailers and customers,” said Mike
Searles, president and CEO of Benjamin
Moore & Co. “We’re committed to being
the best partner for our retailers in every
way and with this new distribution center
customers can expect to see many new
Benjamin Moore stores opening.”
The newly constructed Goodman
Logistics Center in Oakland provides
374,725 square feet of Class A indus-
trial warehouse space and is the larg-
est freestanding industrial facility built
in the Greater Oakland area in the past
two decades. The new facility is to be
leased to Benjamin Moore & Co. by
Goodman Birtcher North America on
behalf of the owner, Goodman North
American Partnership, and is the first-
ever Silver LEED certified site for
Benjamin Moore & Co.
“We are delighted to welcome
Benjamin Moore & Co. as a new cus-
tomer at our LEED certified Goodman
Logistics Center Oakland,” said Brandon
Birtcher, CEO of Goodman Birtcher
North America. “This Class A facility
typifies Goodman Birtcher’s approach
to providing our customers with flexible,
high quality industrial space in strategic
locations, which is capable of meeting
their unique operational requirements.”
The property is situated within the
Port of Oakland’s “Oakland Airport
Business Park”, a business-friendly enter-
prise and eco-conscious industrial zone,
located just east of the San Francisco cen-
tral business district.
“Benjamin Moore & Co. is a wel-
comed addition to Oakland’s vibrant
business community which will gen-
erate jobs for our residents,” said
Oakland Mayor Jean Quan. “With the
facility’s central location in Oakland,
Benjamin Moore & Co. will have un-
paralleled connections to port, rail and
highway systems.”
Benjamin Moore & Co. also has plans
to expand operations in the Southeast
later this year and Mid-Atlantic regions
in 2015.
“Under the Radar”
Showcases BASF’s
Automotive Color Trends
This year’s BASF Coatings Color
Collection 2014/2015 report, “Under the
Radar,” predicts a new level of normal-
ity is coming as North America bounces
back from the recession and society em-
braces the unpretentious beauty of the
“flyover states.”
“‘Under the Radar’ helps car compa-
nies predict the mood of a specific region
and provides exterior coating recom-
mendations that reflect the ideals that
may become popular two to three years
out,” said Paul Czornij, technical manag-
er for the BASF Color Excellence group.
“Noting many political, societal and tech-
nological references, we realized that the
‘flyover states’ and the Rust Belt regions
are becoming increasingly productive in
our post-Recession era.”
Local Color Trends
The five local theme colors automak-
ers may consider in North America for
model year 2018 vehicles are:
• ; La; Garra; Charrua; –; a; light; blue;
color representing an unpretentious
look at mother nature reminiscent of
the prairie spaces in middle America.
• ;Haymaker; –; a; rich; orange; that;
seems dirty, but upon a second
glance, sparkles much like the charm
of a rusty factory in one of America’s
Rust Belt cities.
• ; Fitted;Green;–
;a;soft;green;exempli-fying the look of fresh mowed grass
and a gentle reminder of a simpler,
sustainable life.
•;; Gray; Elevator; –; a; dark; silver; that;
has an imprint of American culture
woven through it as the tone harkens to a connected world where
people come together.
•;; Take; 10,000;–;a;brownish;color;with;
The North American local theme fo-
cuses on today’s individuals who are in-
novating in the most unlikely areas. For
example, once a cash-only model, farm-
er’s markets are now offering credit card
capabilities. ;The;“cottage;industry”;is;an-
other example as individuals are harken-
ing back to a simpler time and developing
low-key solutions that advance society
through modest, yet sustainable models.
“The colors we’ve chosen will highlight a car‘s beauty and create a strong
color memory while reflecting both the
driver’s desires and the North American
consciousness,” said Czornij.
Global Color Trends
“Under the Radar” also presents 60
other colors representing worldwide automotive color trends pulling expertise
from studios in North America, Asia-Pacific and Europe. Through intensive
collaboration, the teams provide automotive customers with global trends and
regional differences in the world of color.
The global theme of the latest color
trend forecast, “Under the Radar”, indicates; a; budding; trend; –; people; around;
the world will appreciate uniqueness and
see their individual thinking and actions
increasingly impactful in society. The
choices of automotive colors will reflect
an increased consumer demand for differentiation and individuality. Bright colors
as well as warm-influenced colors in new
metal effects will enrich the color portfolio of the cars of tomorrow.
Henkel Indonesia
Contributes to Local
Communities
When; Henkel; Indonesia; turned; 40; this;
year, the employees celebrated by giving
back to the community. A blood donation
and activities at an orphanage were on
the; birthday; agenda; –; all; made; possible;
by dedicated employees.
Henkel; Indonesia; employees; have; always been strong advocates of giving back
to the community, and have been involved
in several social projects over the past years.
