According to DeVoe, while
both Kelly-Moore and Rodda
drive for increased sales in the
Idaho market, Kelly-Moore will
continue its aggressive retail expansion
with eight new retail stores in California
slated to open by 2015, including their recently opened locations in Petaluma and
Daly City.
Through this retail alliance, Rodda
Paints will have full access to Kelly-Moore Paints architectural and industrial
product lines, color formulas and national specifications in the Idaho market.
Independently owned, authorized Kelly-Moore retailers in Emmett, Hailey and
Blackfoot, Idaho will continue to offer
the entire Kelly-Moore product line.
Behr Paints Introduces
ColorSmart By Behr Digital
Paint Store
Behr Paints recently launched a new digi-
tal tool, ColorSmart by BEHR Digital
Paint Store, now available on Behr.com.
For the first time ever, customers can pre-
view designer coordinated paint combi-
nations virtually and then configure their
online paint purchase by choosing their
product, sheen, and quantity and adding
their order to their shopping cart with
one click. Sample, gallon, and five gallon
containers are available for delivery to
most states and shipping is free for paint
samples or any order over $45.
Incorporating the most popular features from renowned ColorSmart by
BEHR, the Digital Paint Store now creates a seamless on-line paint shopping
experience. Ordering or sampling Behr
products has never been easier!
“Selecting a paint color is the first and
most creative step in the home decorating
process,” said Jeff Filley, president, Behr
Process Corporation. “ColorSmart by
BEHR Digital Paint Store not only enables
consumers to bring their inspiration to life,
but also gives them an easy way to shop
online for paint whether they are tackling
an accent wall or their entire home.”
The launch of ColorSmart by BEHR
Digital Paint Store is another way Behr
Paints provides the best experience pos-
sible to customers across multiple plat-
forms. The tool has several easy-to-use
features for selecting the perfect color
palette including:
• Explore Color – Users can browse
a vast selection of core colors in BEHR
MARQUEE Paint and Primer and BEHR
PREMIUM PLUS ULTRA Paint and
Primer in One sorted by Color Family,
Decorator Style and Popular Colors.
Users can search for colors by entering a
BEHR color name or number.
• Preview Colors – Users can access
interior and exterior images in a variety of styles to test their color choices
by virtually painting the walls, trims
and accents.
• Create Custom Palettes – Users
can combine colors to create custom
color palettes or use the Similar Colors
tool to view palettes based on a color
they selected.
