Coatings World - September 2014

According to a new study by the consulting firm Kusumgar, Nerlfi & Growney, consumption of five of the leading additives for coatings and inks in 2013 was 1.02 million tons, as supplied, worth $4.66 billion. A 5 percent annual rate of growth is forecast through 2018. Included are rheology modifiers, foam control agents, wetting agents, dispersants, and slip and rub materials.

Rheology modifiers are the largest additives type representing nearly 40 percent of the tons in 2013. A wide variety of rheology modifiers are used depending on a product’s technology and the properties required. Cellulosic, synthetic, and inorganic are the major rheology modifier categories. Dispersants are the second largest additive in volume with one-fifth of the tons. They range from high volume polyacrylic/polycarboxylate types for titanium dioxide and fillers in WB architectural paints to highly specialized polymeric types for specific pigment use.

Foam control additives were third in volume representing 17 percent of the tons in 2013. Products vary from higher performance silicone surfactant and polymer-based products to the widely-used mineral oil type products. Slip/rub materials were 13 percent of the volume. Silicone and wax products are used for slip/rub. In contrast to the other additive types where inks take less than 10 percent of the volume, about one-third of the slip/rub additives were used in inks.

Wetting agents were 11 percent of the additive tons. They range from high volume alkoxylated surfactants to more specialized silicone, acrylic, acetylenic glycol derivatives and fluorosurfactants. In the alkoxylated surfactant category alkyl phenol ethoxylates continue to lose out to other products owing to environmental concerns.

Coating Additives Market
in China to Exhibit Double
Digit Growth in Coming
Years

Coating additives are specialty additives
primarily used during the manufacturing
of coatings in order to improve their qual-
ity and performance. Some major types of
coating additives include rheology modi-
fiers, wetting and dispersing additives,
defoamers, flow and leveling additives,
biocides, slid and rub additives, UV stabi-
lizers, etc. The coating additives market in
the country is directly related to growth in
China’s coatings industry, which is project-
ed to grow at a CAGR of over 10 percent
during 2014-19. Over the next five years,
major demand for coatings is expected to
emanate from the architecture and auto-
motive industries in China.
According to a recently published
report by TechSci Research, “China
Coating Additives Market Forecast &
Opportunities, 2019,” the China coating
additives market is projected to witness a
CAGR of approximately 12 percent dur-
ing 2014-19. This growth is expected to
be driven by increasing popularity of high
quality coatings in major end-user indus-
tries such as architecture, automotive,
marine and shipping, wood and plastic
coatings, etc. Owing to growing demand,
most of the leading global manufacturers
such as AkzoNobel, BASF, PPG Industries,
Valspar and Axalta are increasing their
production capacities in China.
Additionally, the presence of major
coating and coating additives producers
in China has promoted extensive research
and development, which has led to in-
troduction of various innovative product
lines over the last few years, a trend that
is expected to continue in coming years as
well. A few such examples of novel prod-
ucts include multifunctional coating addi-
tives, green coating additives and additives
for water based coatings. Recent advance-
ments in water based coatings are expect-
ed to significantly benefit the market for
coating additives in China. The reason for
robust growth of water based coatings is
rising consumer awareness regarding the
negative health impact of solvent based
coatings, due to high emissions of volatile
organic compounds (VOCs).

“In order to comply with international quality and safety standards for coatings, the government of China is promoting the use of low VOC coatings in residential and infrastructural projects,” said Karan Chechi, research director with TechSci Research, a research based global management consulting firm. “Consequently, strong growth in water-based coatings segment in China is expected to continue during 2014-19. Further, innovative products such as silicone based additives, multifunctional additives and green coating additives are expected to witness robust demand, thereby boosting the country’s coating additives market over the next few years.”

Waterborne Coatings
Market Worth $77,838.71
Million by 2019

According to the new report “Waterborne Coatings Market by Resin (Acrylic, Polyester, Alkyd, Epoxy, Polyurethane, PTFE, PVDF, PVDC, & Others), by Application (Architectural, Automotive, General Industrial, Protective, Wood, Marine, Packaging, Coil, & Others) - Global Forecast to 2019” published by MarketsandMarkets, the global Waterborne Coatings Market is estimated to reach $77,838.71 million by 2019.

The global waterborne coatings market is significantly penetrating in their end-user industries. The characteristics of the end products differ as per the requirements of end- user industries and for different applications. The Asia-Pacific region is expected to grow at a high CAGR with its growing demand for waterborne coatings in different applications, especially for the building and construction, automotive, coatings, and other segments. The Asia-Pacific and RoW markets are estimated to show a rising growth in the next five years with the allied industries expected to stabilize the overall business need in the respective regions.