BUILDING A NEW DC
specialreport
red,red,
white,white,
and …
g reen
and …
g reen
PHOTO COURTESY OF KENDALL-JACKSON
It’s already acclaimed for its
sustainable farming and water
conservation practices. But
Jackson Family Wines took its
eco-initiatives to a whole new
level last year when it built a
sprawling, earth-friendly DC.
FOR 25 YEARS, JACKSON FAMILY WINES, THE CALIFORNIA VINTNER
that produces the Kendall-Jackson line along with some 40 other brands, has
dealt in red and white wines. But these days, its wines are increasingly green as
well. The winemaker, which established a formal sustainability program in 2008,
has launched a number of eco-initiatives in the past two years even in the face of
a struggling economy. “In a very challenging economic environment, we have
done a pretty good job of [maintaining our] commitment to sustainable practices,” says Robert Boller, the company’s vice president of sustainability.
Although many of the programs involve stewardship of the land—water conservation, soil erosion controls, eliminating certain herbicides/insecticides—
they’re not limited to sustainable farming. The Santa Rosa-based vintner, which
