QWhat’s prompting the focus on standards?
ABefore they can start down the sustainability road, companies need a full life-cycle analysis for their
products, which they can then use to assess their
performance and measure their progress. What
they all want is life-cycle analysis based metrics, some sort of independent standards
that are transparent.
They see that they’ve got to get a han-
dle on what’s happening in their supply
chains, and that can open up new
opportunities—if you can use your
supply chain to generate innovation,
that could give you a short-term com-
petitive advantage around particular
products. In our research, we just spent
some time at Walmart talking with them about
sustainability. We are thinking about this idea of a
lens of sustainability. If you look at your operations
through the lens of sustainability, you see opportunities
that you didn’t see before. At Walmart, for instance, when
they were using the lens of sustainability to look at plastic
bags, they realized that in one country, they were sourcing
bags from five different vendors. They discovered it because
they were using this lens of sustainability.
DAVID HYATT thoughtleaders
QIf you’re responsible for your company’s logistics and supply chain operations and you see this coming,
what steps can you take to start making your business prac-
If you’re in the bats and balls business, so are we.
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We deliver your promises. Think of it more as our favorite pastime than our job. odpromises.com/domestic
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