basictraining
gaged Accenture escaped any damage or fallout from Arthur
Andersen’s total collapse in the wake
of the Enron affair.
Later, another global services
behemoth, KPMG, rebranded its
consulting unit as Bearing Point,
which we still do not understand the
meaning of. But it doesn’t say “con-
sulting.” Coopers & Lybrand, then
PwC, retained “consulting” in the
name of its affiliated business servic-
es units. E&Y divested, and its con-
sultants became part of the interna-
tional giant CapGemini.
Save Space
and Increase
Throughput.
Like to minimize the cost of
ownership? Ryson can help. Our
Spiral Conveyors need less floor
space than conventional conveyors
and are faster and more reliable than
any elevator or lift. All our products
are designed for low maintenance
and long life and our proprietary
modular construction makes future
reconfiguring cost effective.
Big Four, continues using the apparently
tainted term, but a recent consultants’ listing is headed only “Deloitte.” PwC and
KPMG are back in the consulting business, with both using the “advisory”
appellation as a substitute.
Of course, it’s one thing to avoid the use
of the dreaded “consulting” in the company name—the company is still able to
trade on the brand value of the main portion of the old name. It’s quite another to
make up a completely new name, especially one that has no obviously relevant
conventional meaning—or even implication.
A very well-known global trade solutions provider recently changed its name
from something straightforward (which
doesn’t include “consulting”) to a name
that could be a geographic location. We
don’t know the reason behind that move.
Other names can invite speculation as to
meaning. To illustrate: Bristlecone, Trade
Wings, and TriFactor. We don’t doubt for
a second that there are good—and interesting—reasons behind the names. But
they are not immediately discernible to
outsiders. We do believe that we’ve got the
Greybeard Advisors name sussed out,
though.
High Capacity Spirals The new
Ryson High Capacity Spirals are in
response to our customers need to go
higher and handle more weight. The
load capacity is 75 lbs. per linear foot
of conveyor for speeds up to 200 FPM.
Multiple Entry Spirals The Multiple
Entry Spirals allow loads to enter the
spirals from several different elevations.
A new high speed induction conveyor
provides controlled spiral entry.
The conveyor belts are individually
adjustable to match the spiral pitch.
Quality and service come first at
Ryson. We are the number one
spiral manufacturer in the USA.
For application assistance or more
information, give us a call or visit
www.ryson.com.
WHERE WE COME OUT ON THE
QUESTION
Neither of us uses “consulting” in our
organizations’ names. Maybe that’s the
practical course for now. And maybe the
tide will turn after “advisory” falls into
disrepute someday.
However, we are not going to stop
proudly announcing that we are consultants. Hey, it’s what we are, have been, and
are going to continue to be. We’re not
ready to reposition ourselves as coaches,
cheerleaders, masters of innovation, chief
fun creators, supply chain evangelists, or
anything else that dodges the fundamental truth of what our professional lives are
about. ;
See our Spirals run at ProMat 2013, Booth 2336
300 Newsome Drive • Yorktown, VA 23692
Phone: (757) 898-1530 • Fax: (757) 898-1580
VERTICAL CONVEYING SOLUTIONS
Art van Bodegraven may be reached at (614) 336-0346
or avan@columbus.rr.com. You can read his blog at
http://blogs.dcvelocity.com/the_art_of_art/. Kenneth B.
Ackerman, president of The Ackerman Company, can be
reached at (614) 488-3165 or ken@warehousing-forum.com.
