bigpicture
Peter Bradley
Editorial Director
peter@dcvelocity.com
Karen Bachrach
Executive Editor
karen@dcvelocity.com
Toby Gooley
Senior Editor
tgooley@dcvelocity.com
David Maloney
Senior Editor, Special Projects & eContent
dmaloney@dcvelocity.com
Mark Solomon
Senior Editor
mark@dcvelocity.com
Susan Lacefield
Associate Managing Editor
slacefield@dcvelocity.com
James Cooke
Editor at Large
jcooke@dcvelocity.com
Steve Geary
Editor at Large
sgeary@dcvelocity.com
George Weimer
Editor at Large
gweimer@dcvelocity.com
Erica E. Mac Donald
Assistant Editor
Keisha Capitola
Director of Creative Services
keisha@dcvelocity.com
Jeff Thacker
Director of eMedia
jeff@dcvelocity.com
Columnists:
Clifford F. Lynch
Don Jacobson
Shelly Safian
Kenneth B. Ackerman
Art van Bodegraven
Barry Brandman
Our second decade begins
Gary Master
Publisher
gmaster@dcvelocity.com
Mitch Mac Donald
Group Editorial Director
mitch@dcvelocity.com
Jim Indelicato
Group Publisher
jindelicato@dcvelocity.com
EDITORIAL OFFICE
Tower Square, Number 4
500 East Washington Street
North Attleboro, MA 02760
Subscribe at
www.dcvelocity.com
or call (630) 739-0900
TEN YEARS AGO, A SMALL GROUP OF US DECIDED THE LOGISTICS
business could use a new magazine.
The editors and publishing team brought long experience in logistics
and material handling to the new venture. We decided we ought to align
this new publication with the way logistics managers and executives actually looked at the world. That is, we would focus on both operations
within the distribution center—the world of material handling, warehouse management, and the like—and external operations—all modes of
transportation and the issues related to successful source-to-consump-tion logistics. Added to that, we committed to looking at broader supply
chain management issues—not just the how of operations, but the strategic imperatives as well.
Much has changed since that time. The term “supply
chain” has become ubiquitous in business publications
far removed from those that specialize in the topic and
often appears in the general press as well. Ten years
ago, “the cloud” was a purely meteorological term, and
software as a service was in its infancy. Few if any were
thinking about nearsourcing or onshoring. Logistics
professionals have become far more adept at managing
logistics flows and inventory. The information revolution has given those professionals access to far-flung
operations from a device you can hold in your hand.
The publishing business has changed markedly as
well. When we launched DC VELOCITY, a magazine and
a website sufficed to reach and inform readers. Now,
we strive to deliver our content in any number of ways so you can obtain
information in the way you want to receive it.
But many of the issues faced by logistics professionals in January 2013
would have sounded familiar a decade ago: trucking capacity, potential
driver shortages, wrangling over freight rates, debates over regulation. Our
first issue included a story on how new regulations were affecting food
distribution—an issue we revisited in our November 2012 edition. That
same January 2003 issue had stories on network design and returns management—issues that still occupy much management and editorial attention. Cliff Lynch, in his very first column for us, wrote about the importance of metrics in the DC (and quoted Galileo on the criticality of measurements). That column would still be relevant today. In fact, in a couple
of months, we’ll publish the results of our 10th annual metrics study.
One other thing that has not changed: our commitment to keep
abreast of the latest in tools, services, technologies, and practices critical
to success in logistics and distribution today, and to report those to you
in an engaging and lively way.
