DC Velocity - April 2014

FOR A LONG TIME, I MUST ADMIT, I DIDN’T REALLY GET BLOGS. It wasn’t until we built our own team of bloggers here at DC VELOCITY that I finally understood the significant value they can offer.

I raise the topic now because I’ve just been browsing some recent blogs
by our commentators at dcvelocity.com. I am convinced we have some
of the best bloggers writing on supply chain, logistics, distribution, and
transportation issues in the business. I urge you to check them out. To
whet your appetite, let me just tell you a bit of what’s on their minds
these days:
Steve Geary, president of Supply Chain Visions who also writes peri-
odically for the magazine and blogs on defense logistics, recently wrote
about how Boeing not only goes out of its way to hire
veterans, but also makes a point of recognizing their
service. He notes that companies like Boeing are doing
the right thing by both veterans and the business. “The
company is taking advantage of all that the military has
shared with these veterans—leadership, innovation,
experience, world view, loyalty, team work, disci-
pline—in addition to the technical training and skill
gained while in uniform.”
Kate Lee, a strategist for Fronetics Strategic Advisors,
comments on productivity in her blog. Recently, she
penned an intriguing piece on using social media as
an innovation engine, one that can help enterprises
overcome the delays often associated with traditional
approaches to innovation. “You can leverage social
media as an innovation engine by monitoring the conversations taking
place about your company and your products and services,” Lee argues,
and she offers examples of how to do just that.

When Amazon said it might boost the price of its highly successful Prime membership program, blogger Chris Jones of Descartes weighed in with an analysis of what that might mean not just for Amazon but for any company that offers free or cheap shipping to customers. “The lesson for all logistics-intensive companies is that, sooner or later, free or highly subsidized delivery-based growth strategies give way to the most fundamental economic theory—profit matters,” he asserts.

We also have bloggers writing on management, finance, supply chain, regulation and legislation, technology, and young professionals. And we’ll be adding others soon on material handling and reverse logistics. The blogs are fresh, opinionated, and thought provoking. I’m proud to have these contributors as partners in our ongoing quest to be a leading provider of information and ideas to this profession, and I commend them to you.

bigpicture

Editorial Director
Peter Bradley
Editorial Director
peter@dcvelocity.com
Karen Bachrach
Executive Editor
karen@dcvelocity.com
Toby Gooley
Senior Editor
tgooley@dcvelocity.com
David Maloney
Senior Editor, Special Projects & eContent
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Mark Solomon
Senior Editor
mark@dcvelocity.com
Susan Lacefield
Associate Managing Editor
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James Cooke
Editor at Large
jcooke@dcvelocity.com
Steve Geary
Editor at Large
sgeary@dcvelocity.com
George Weimer
Editor at Large
gweimer@dcvelocity.com
Erica E. Mac Donald
Assistant Editor
Keisha Capitola
Director of Creative Services
keisha@dcvelocity.com
Jeff Thacker
Director of eMedia
jeff@dcvelocity.com
Columnists:
Clifford F. Lynch
Kenneth B. Ackerman
Art van Bodegraven
Gary Master
Publisher
gmaster@dcvelocity.com
Mitch Mac Donald
Group Editorial Director
mitch@dcvelocity.com
Jim Indelicato
Group Publisher
jindelicato@dcvelocity.com
EDITORIAL OFFICE
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