strategy that incorporates outsourcing. Companies will also
need to create a formal, structured plan for recruiting and
developing transportation leaders and make thoughtful
investments in emerging technologies, they added.
SILVER LINING
If there has been a silver lining to all these storm clouds,
it’s this: Companies are becoming increasingly aware of the
strategic importance of transportation. Three-fourths of
the survey respondents say transportation is a priority for
their organization, and 89 percent expect that it will be a
company priority in 2030. Similarly, although 40 percent of
respondents currently believe that their C-level executives
do not understand the transportation function, that number is expected to drop to 16 percent by 2030, according to
the survey findings.
“Double-digit rate increases, risks of freight not moving
due to capacity shortages, and increasing customer expectations for fast, consistent transportation service combined
to create a transportation crisis that C-level executives
could no longer ignore,” says report author Brian Gibson,
EXHIBIT 1
Intended future use of outsourced
transportation
SOURCE: “LOGISTICS 2030: NAVIGATING A DISRUPTIVE DECADE: YEAR 1—
FREIGHT TRANSPORTATION,” 2019
