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50 DC VELOCITY JULY 2019 www.dcvelocity.com
TIME IS MONEY
In an effort to improve interactions between shippers
and carriers, CSCMP recently created the “Strategic
Shipper Program” through its National Shippers Strategic
Transportation Council (NASSTRAC) division. The voluntary program, which was created in response to industry
feedback about scarce truck capacity and rising freight
rates, requires participating shippers to follow a particular
code of conduct in managing their carrier and supplier
relationships.
One of the program’s main goals is to help reduce truckers’ turnaround time at shippers’ facilities through the
use of Dock411, a dock information app provided by a St.
Charles, Ill.-based software developer of the same name.
The platform allows shippers to upload videos, photos, and
info on gate policies and average wait times at specific facilities, which drivers can then access via a smartphone app
prior to their arrival.
“A driver can see when he’s 10 minutes away which gate
or which door to go to, and receive that information while
he’s on his way,” Blasgen says. Other helpful information
might include the location of security checkpoints, pictures
of signage at the facility, or even warnings about potholes.
Some facilities post enlarged quick-response (QR) bar
codes on signs outside their yards, which truckers can scan
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to get instant information on that facility.
“If you’ve ever been to one of those big industrial parks, it
can be confusing,” Blasgen says. “But when you’re hauling a
53-foot trailer, you don’t want to be confused” since it can
be tough to find enough space to turn the vehicle around.
Basic communication can go a long way toward getting
drivers in and out faster, agrees Mark LeGrand, vice presi-
dent of sales at Dock411. What drivers really want to know
is the “basic blocking and tackling,” he says. “It’s about the
last 500 to 1,000 feet: how to get to your facility, how to get
onto the yard, who to talk to at the guardhouse, and what
amenities there are on site—or close by—if they’re going to
be there for several hours.”
The end goal, he adds, is to get drivers back on the road as
quickly as possible. “From a driver’s standpoint, miles are
money,” LeGrand says. “And the longer they’re detained,
the longer they’re not earning money.”
BRINGING DOCK OPS UP TO SPEED
In the meantime, many facilities are making a fresh effort
to tighten up operations and cut turnaround times, often
by installing yard and dock management systems, says
Rhonda Reece, senior business analyst and scrum master,
Entrematic Loading Dock Americas, at 4Sight Yard & Dock
Management, a unit of access-solutions conglomerate Assa
Abloy that offers yard, warehouse, and loading-dock solutions. In that regard, she notes, they’re making up for lost
time in a sector that has seen transformative change inside
the warehouse—ranging from the introduction of robotics
to the implementation of warehouse management software—but very few changes outside in the yard just a few
feet away, she says.
With better management tools, facilities can take basic
steps to speed up yard processes, such as pre-staging a dock
to make sure it’s ready to handle a truck as soon as it arrives.
That and other tactics can help them get trucks in and out
as quickly as possible, minimizing the impact on drivers’
hours-of-service time, she says.
As for what features buyers should look for in a good yard
and dock management system, Reece puts ease of use at the
top of the list, since many of the people using the product
aren’t accustomed to navigating software menus. “You
need easier ways to get people to enter things into the system without making mistakes—like scanning QR codes—
because once you enter something wrong, that information
populates throughout the ecosystem,” she says.
Other useful features include a trucker check-in system,
the flexibility to customize processes for specific sites, documentation of arrival and departure times to avoid detention
fees, and the ability to integrate with other software platforms, she says. The company plans to add all of those features to its 4Sight Connect products, coming in the fourth
quarter of 2019 and first quarter of 2020, she says.
Data integration is a key factor in improving the flow
of freight, agrees Jarrett Leesch, vice president of busi-