96 DC VELOCITY JULY 2019 www.dcvelocity.com
THERE ARE COUNTLESS WAYS A COMPANY’S SUPPLY
chain can be disrupted, some foreseeable, others not. In recent
years, we’ve seen companies brought to their knees by everything
from political turmoil and freight capacity issues to cyberattacks
and natural disasters. Given the severity of the threat, you might
think supply chain contingency planning would be at the top of
everyone’s list today.
Think again.
A June report from Vuealta, which bills itself as a “connected
planning specialist,” suggests that U.S. businesses have a ways to
go in this regard. In a survey on how businesses are managing
supply chain risks, the company found that
more than a third ( 36 percent) of respondents
doubted their supply chain was robust enough
to withstand any threat or market challenge,
while around half felt their leadership did not
understand the potential impacts of political
and market uncertainty, a cyberattack, or a
natural disaster.
As we are now a few weeks into the Atlantic
hurricane season, this would be a good time
to make sure your own operation is prepared
for the latter type of disruption. (The Vuealta
report, The Future of the Supply Chain, offers
some recommendations in that regard. You can
download it at www.vuealta.com.)
The other side of the logistics coin with
respect to natural disasters, of course, is humanitarian relief.
When disaster strikes, the logistics and supply chain community responds. Time and time again, we’ve seen companies from
all corners of the community step up to offer logistics services,
equipment, and expertise. If you and your company are of like
mind, you may be wondering how you too can help.
That’s something the fine folks at the American Logistics Aid
Network (ALAN) know a lot about. For almost 15 years, they’ve
been providing supply chain assistance to humanitarian relief
efforts, and staffers regularly field questions about what companies can do to help out. In a blog post earlier this year, Kathy
Fulton, ALAN’s executive director, offered some guidance in that
regard, sharing a list of practical Dos and Don’ts for those interested in supporting relief efforts. They included the following:
; Do go ahead and make a “pre-offer.” If you have warehouse
space, trucks, equipment, or expertise to share, go ahead and
offer it as the storm approaches (you can do so at
www.alanaid.org/offer-inkind-services). The more
advance information ALAN has about available
resources, the faster it can fulfill requests for assis-
tance as they come in.
; Don’t assume you can’t be of help just because your
operations are nowhere near the disaster area. Often,
the donated materials that urgently need to get to
disaster sites are located much farther away and
require more logistics support than you might imag-
ine. That means that however unlikely it might seem,
the equipment or services you’re
offering may be just the ticket.
; Do check ALAN’s disaster micro-site ( www.alanaid.
org/operations/) often. The aid
group updates the site frequently
before, during, and after natural
disasters as conditions change,
including posting specific relief
requests and sharing weather and
infrastructure updates.
; Don’t host a collection drive for
products. Although the intention
behind these drives is good, they
often create more problems than
they solve—including funneling
more products into a supply chain that’s already
under tremendous strain.
; Do consider helping in other ways instead. As an
alternative to collecting supplies, consider picking
a humanitarian organization (you can find a list at
www.nvoad.org) and collecting money for it. Unlike
many post-disaster product donations (which often
end up in landfills), your dollars won’t go to waste.
Of course, in order to help, you first have to put
your own house—or in this case, supply chain—in
order. Or to paraphrase the airline oxygen-mask
drill: Put your own mask on first; then help others.
Group Editorial Director
BY MITCH MAC DONALD, GROUP EDITORIAL DIRECTOR outbound
Helping others and helping yourself