WHEN YOU’RE IN THE LOGISTICS AND SUPPLY CHAIN
business, you get used to the blank stares. We’re talking about
the blank stares you get when you try to explain to someone in
the outside world what it is that you do for a living.
As we’ve often noted in this space, logistics and supply chain
management suffers from a public awareness problem. Once
Those passionate about the work they do
in logistics and supply chain management
might be inclined to offer a big-picture kind
of explanation: You are part of the engine
that powers global commerce. You deal with
incredibly complex issues with an equally
complex web of variables. Your mission, in
a nutshell, is to see to it that all of your com-
pany’s stuff gets to where it’s supposed to be,
when it’s supposed to be there, damage-free,
and at the right price.
