DC Velocity - November 2019

Ri
si
ng
to
t
he
c
ha
lle
ng
e:
How
ret
ai
l
er
sar
e
me
et
ing
t
he
de
man
d
s
o
fo
mn
i
c
hann
e
l
co
mm
erc
e

Mo
s
t
co
mpan
i
es
a
re
s
ti
l
l
honing
th
ei
r
o
mni
chann
e
lbu
s
in
es
s
s
t
ra
teg
i
e
s,
look
ing
fo
r
wa
y
s
to
cap
i
ta
l
i
ze
on
the
g
row
th
o
f
e-
com
m
e
rce
andg
e
t
a
be
t
t
er
h
andl
e
on
fu
l
f
i
ll
m
ent
and
la
s
t-
m
il
e
de
l
i
ve
r
y
ch
al
l
enge
s
.
Tha
t
’s
th
eo
v
e
ra
rch
ing
the
m
eo
f
a
su
r
ve
y
on
the
top
ic
b
y
indu
st
r
y
re
s
ea
rch
f
i
rm
ARC
Ad
v
i
so
ry
G
roup
,
condu
ct
ed
i
n
l
at
e
su
m
m
er
in
pa
r
tne
r
sh
ip
w
i
th
DC
V
EL
OC
I
T
Y.
H
e
re
,
we
o
ffe
r
a
sn
ap
shot
o
f
the
su
r
ve
y
find
ing
s
on
wh
y
co
mpan
i
es
a
r
e
pur
su
ing
o
mni
chann
e
l
s
t
ra
t
egi
e
s
and
how
the
y
’
re
do
ing
i
t
.

To
p
r
easo
ns
to
pu
rs
ue
o
mn
i
c
hann
e
l
capa
b
i
l
it
i
es
(r
esp
o
nd
en
ts
w
er
e
ask
e
d
t
o
i
nd
i
c
at
e
t
he
ir
to
p
t
hr
e
e
r
e
aso
ns
)

( % o f r e spon se s , mu l t ipl e an sw er s acc ep ted)

I
nc
rease
sa
les
I
nc
rease
ma
rket
sh
are
I
mpr
o
ve
cu
stom
er
lo
ya
lt
y
Pre
ser
ve
mark
et
shar
e
Lear
nm
ore
a
bo
ut
ou
r
cus
tome
rs
I
nc
rease
ma
rg
ins
I
mpr
o
ve
ab
il
it
y
to
re
bal
an
ce
in
ve
nt
or
y
De
creas
e
cap
ita
l
e
xpe
nd
it
ures
i
n
vo
l
ved
i
n
b
ui
ld
in
g
ne
w
e-
fu
lfi
l
lmen
t
war
eh
ouse
s
De
creas
em
arkd
o
wns
We
ha
ve
no
om
n
ic
han
nel
capa
bi
l
iti
es
an
d
no
p
la
ns
to
de
ve
lo
p
an
y

Ware
ho
us
in
ga
nd
log
is
ti
cs
pr
ofess
i
ona
ls
sa
y
the
ir
c
ompa
n
ies
are
de
ve
l
op
in
g
om
ni
ch
an
nel
capa
bi
l
iti
es
for
s
ome
pre
tt
ys
im
ple
re
aso
ns
:t
o
i
ncre
ase
sa
les
,
g
ro
wm
arket
s
hare
,
an
d
imp
ro
ve
c
ust
omer
l
o
yal
ty.

Wha
t
ar
e
yo
ur
o
mn
i
c
hann
e
l
capab
i
l
i
t
i
es
?

( % o f r es pons e s , mu l tip l e an sw er s a cc ep ted)

Or
der
at
st
ore
,
fu
lf
il
l
from
ware
ho
use
Or
der
at
st
ore
,
fu
lf
il
l
from
a
not
her
st
ore
Re
ba
lan
ci
ng
in
ve
nto
ry,
sh
ip
e
xc
ess
i
n
vent
or
y
fro
m
one
st
ore
to
a
not
her
Re
tur
n
to
st
ore
,e
ve
n
w
hen
g
oo
ds
are
o
rde
red
o
nl
in
e
Par
ce
lr
etu
rn
,e
ve
n
w
hen
g
oo
ds
w
ere
b
ou
ght
i
n
a
stor
e
Ot
her

6

0.6 6%

24. 5 9%

24.

5

9%

29 . 5 1%

2 1. 3 1%

1 4. 7 5%

“O
rde
rf
rom
st
ore
,f
ul
fi
ll
f
rom
w
areh
ou
se”
is
t
he
most
pr
ed
omi
nan
t
omn
ic
ha
nne
l
ser
vi
ce
offer
in
g
i
nt
he
i
nd
ustr
y,
b
ut
ot
hers
ar
e
gai
ni
ng
tr
act
io
n
,
in
cl
ud
in
g
“b
uy
o
n
li
ne,
re
tur
n
i
n
sto
re”
an
d“
or
der
at
st
ore
,f
ul
fi
ll
fr
om
an
oth
er
sto
re.
”