Ho
w
ar
e
your
e
-
co
m
me
r
c
e
o
rd
er
s
fu
l
f
i
l
le
d
th
rou
gh
s
tor
e
s
,
an
d
how
a
r
e
th
e
y
p
i
c
ke
d?
(
%
o
f
r
e
spon
se
s
,
mu
l
t
ipl
e
an
sw
e
rs
acc
ep
ted
)
O
rde
rs
are
p
icke
d
an
d
he
ld
at
the
s
tore
f
or
c
usto
mer
p
ick
up
O
rde
rs
are
p
icke
d
an
d
sh
ip
ped
fr
om
the
st
ore
O
rde
rs
are
sh
ip
ped
t
o
the
st
ore
fr
oma
D
Cf
or
p
ic
kup
O
rde
rs
are
p
icke
d
fro
mt
he
fr
ont
o
ft
he
st
ore
O
rde
rs
are
p
icke
d
fro
mt
he
ba
ck
of
t
he
stor
e
8
3.
33%
7
0.8
3%
5
0.0
0%
7
8. 2
6%
4
7.
83
%
C
omp
an
ies
are
u
si
ng
th
eir
re
tai
l
o
utl
ets
to
f
il
l
on
l
ine
o
rde
rs—
most
l
y
for
cust
omer
p
i
cku
p,
b
ut
al
so
fo
r
de
li
ver
y.
M
ost
o
rder
sa
re
p
icke
d
from
t
he
fro
nt
of
t
he
sto
re.
To
wh
at
d
eg
r
ee
a
r
e
you
r
s
tor
e
s
us
ed
for
e
-
co
m
me
r
c
e
p
i
c
k
ing
,
pa
c
k
in
g
,
and
sh
ipp
i
ng?
(
%o
f
re
spond
en
ts
)
Com
pa
nie
sa
re
us
in
gt
he
ir
br
ick
-a
nd
-m
orta
r
out
let
s
to
p
ick
,
pa
ck,
a
nd
sh
ip
orde
rs,
wi
th
mos
t
en
lis
ti
ng
a
w
id
es
ele
ct
io
n
of
st
ores
i
n
the
effo
rt.
N
o
te
:
Fig
u
re
s
ad
du
p
to
m
o
re
tha
n
10
0%
du
e
t
o
ro
und
ing
b
yD
CV
E
LOC
I
TY .
Ab
ou
tt
he
st
ud
y:
AR
C
Ad
vi
sor
y
Gr
ou
p’s
2019
O
mn
ic
han
ne
la
nd
Last
-
Mi
le
S
ur
ve
y
e
xp
lor
ed
c
hal
le
nge
s
in
om
ni
ch
an
nel
b
us
ine
ss,
wi
th
a
fo
cus
o
n
f
ulf
i
llme
nt
,
the
c
han
g
ing
r
ol
e
of
the
re
tai
l
sto
re,
a
nd
l
ast
-m
ile
d
el
i
ver
y.
T
he
sur
ve
y
was
c
ond
uc
ted
a
cro
ssm
ore
t
han
100
lo
gis
ti
cs
,
ware
ho
us
in
g,
a
nd
su
pp
l
y
cha
i
n
pro
fess
io
nal
s
from
a
var
iet
y
of
i
nd
ustr
y
vert
ic
als
,
w
ho
s
ubm
itte
d
res
pon
ses
d
uri
ng
A
ug
ust
an
d
Se
ptem
ber.
The
f
ul
l
rep
ort
i
s
a
va
ila
b
le
from
AR
C
,
w
ww.ar
cwe
b
.c
om.
18
%
O
n
a
lim
ite
d,
p
il
ot
ba
sis
23
%
A
se
le
ct
sub
set
of
sto
res 23
%
A
l
l
or
alm
ost
al
l
stor
e
lo
cat
io
ns
5
%
32%
A
wi
des
prea
d
se
le
cti
on
of
sto
res
for
e
-c
ommer
ce
fu
lf
il
lme
nt
How
do
you
ha
nd
l
e
las
t-
m
i
l
e
d
e
l
iv
e
r
ie
s
?
(
%
o
f
re
sponden
t
s
cu
r
r
ent
l
y
u
sin
g,
p
lann
ing
to
us
e
, o
r
h
av
e
no
pl
an
s
to
u
se
)
P
arce
l
de
li
v
er
ys
er
vi
ce
is
t
hem
ost
p
red
om
ina
nt
meth
od
o
f
last
-m
i
le
de
li
ve
ry
t
oda
y
;
cr
ow
dso
ur
ced
d
el
i
ver
y
(
vi
as
er
vi
ces
s
uc
ha
sDe
l
iv
a
nd
I
nsta
car
t
)
is
lea
st
use
d
bu
te
x
pec
ted
t
o
gro
w
i
n
the
n
ex
tf
ew
year
s.
C
urre
nt
ly
us
e
Do
n
ot
u
se
bu
t
pla
n
to
u
se
Do
n
ot
u
se
an
d
have
n
o
pl
an
st
o
u
se
Parce
l
82
.69
%
9
.62
%
7
.69
%
C
our
ier
48
.94
%
1
4. 8
9%
36
. 17
%
Sto
re
f
leet
36
. 36
%
9
.09
%
54
. 55
%
Drop
-s
h
ipp
ed
by
p
art
ner
s
51
.06
%
2
3. 40
%
25
. 53
%
Crowd
so
urce
d
del
ive
ry
ser
vi
ce
9.0
9%
25
.00
%
65
.91
%
3P
L
de
live
ry
par
tner
51
.02
%
14
. 29
%
34.
69
%
Sto
re
sta
ff
(
car,
b
ike
, f
oo
t,
et
c.
)
13
.64
%
11
. 36
%
75.
00%
SO
UR
CE
FO
RA
L
LDATA: A
R
CAD
VISO
RYGR
OUP,2019O
MNI
CHA
NNEL
AN
DL
AST-MI
LE
SU
RVE
Y