Coatings World - February 2008

brand DuPont Colorsplash by Prismatic. The line consists of vibrant colors, select metallic special effect finishes, textures and two coat colors that add zest to automotive wheels and bicycle and motorcycle finishes.

According to DuPont, the alliance gives Prismatic Powder broader market reach while enabling DuPont to add a unique product offering in order to benefit customers. Prismatic Powders has specialized in the

unique color niche of the powder coating market for more than 23 years.

GERMAN PAINT MAKER SELECTS DUPONT ECOCONCEPT Bollig & Kemper, a German manufacturer of coatings for the European auto industry, has signed a license agreement for DuPont EcoConcept, a patented coatings technology that enables auto manufacturers to realize reductions in energy use, environmental

emissions and capital costs. Under the license agreement, the Cologne-based paint maker will manufacture and sell water-based basecoats for use in the EcoConcept process at automotive manufacturing plants in Germany and elsewhere in Europe.

DuPont EcoConcept is a patented finishing system that allows automotive manufacturers to eliminate an entire coat in the painting process. EcoConcept technology was recognized

New Reports

POLAND TO BECOME LARGEST
PAINT MARKET IN EASTERN EUROPE

Information Research (IRL) has recently published a third edition of its title, “A Profile of the Central and Eastern European Paint Industry.” The study provides overviews and forecasts for 21 national paint and coatings markets across the continent from Central and Eastern Europe to the republics of the Caspian region.

Paint demand across these countries has been evaluated at 4.82 million tons, and with average market growth of nine percent per annum, this can be expected to reach more than 7. 7 million tons by the end of 2012. Simple drivers underpin growth in coatings demand across the region, including strong growth in construction markets, strong growth in infrastructure investment, rising salaries and greater disposable incomes, and growing industrial output.

The regional market is now dominated by two economies whose paint demand is very similar. The markets for paint and coatings in Poland and Russia can both be estimated at approximately 1.25 million tons for 2007. This translates into per capita paint use of 32. 3 kg/head in Poland (population 38. 5 million) but only 8. 8 kg/head in Russia (population 141.3 million). Poland can be expected to overtake Russia as the largest paint market in the region within the next two years. Key contributors to the future success of the Polish paint market are major construction projects with EU backing, continued investment in manufacturing, increasing housing completions and the country’s joint hosting of the European Cup in 2012. Russia, in the meantime, is enjoying modest growth in the decorative market with DIY consumers looking for increasingly better quality paints and professionals standing by their preferred economy types. Some of this potential, however, is being capped by the greater popu-

larity of wallpaper and plastic-based ceilings in Russia.

Other markets which present attractive growth opportunities include Ukraine, Romania and Turkey. Of these three, Romania is the smallest market at approximately 180,000 tons, with Ukrainian paint demand at 335,000 tons and Turkish paint demand at more than twice that. These sizeable markets offer strong combinations of market volume, rapid growth and population.

MAJOR GROWTH FORECAST
FOR INDIAN PAINT MARKET

Information Research (IRL) has also published “A Profile of the Indian Paint Industry,” a new report on the Indian paint and coatings market. The study points to phenomenal growth prospects for Indian paint demand, which is now estimated at 1.22 million tons. Data in the report indicates that the entire Indian paint and coatings market will reach approximately two million tons at the start of the next decade.

As construction projects get under way in India in a big way, the market is becoming even more entrenched with architectural coatings, which according to this analysis, account for approximately 81% of the total market. Every sub-segment of the Indian architectural coatings market now demonstrates double-digit percentage growth.

Given average segment growth of approximately 16% per annum for the five years to 2011, the Indian decorative coatings market alone will amount to more than two million tons in that year.

The industrial coatings sector in India is also expected to demonstrate strong growth of the order of approximately 17% per annum. This growth is underpinned by construction and infrastructure on the one hand and consumer goods demand on the other.