“Innovations in the paint world are few and far
between,” said Carl Minchew, director of color technology
for Benjamin Moore. “But, Aura categorically qualifies as
one that has helped redefine what paint is, what it can do
and what it can bring to a home from the inside-out, helping to beautify and protect unlike any other coating.”
Zinsser has recently launched Smart Prime, a primer for
exterior coating that offers the performance of an oil-based
primer in a water-based formulation. Smart Prime is formulated with a resin system that resists rewetting to block
stains from water and other water-soluble stains like an oil-based primer. It features superior flow and leveling and
deep penetration for better sealed surfaces, according to the
company. It also offers fast dry time, exterior flexibility and
soap and water clean up in a low odor, low VOC formula.
“Smart Prime was developed to give contractors everything they expect from an oil-based primer in a water-based formula that’s VOC compliant everywhere,” said
Tim O’Reilly, business manager for Zinsser primers. “It
combines the dependable stain blocking of an oil-base
with the exterior flexibility of a water-base, without sac-
California Paints’ 2010 exterior House & Trim paint.
rificing the convenience contractors are looking for—fast
dry time, low odor and easy soap and water clean-up.”
LEED Compliant, Smart Prime is ideal for use on both
bare and painted surfaces like drywall, aluminum, vinyl,
steel, galvanized metal and PVC. Smart Prime seals
porous surfaces like cured plaster, concrete, stucco and
mansonry and binds chalky siding and time.
California Paints recently introduced 2010 exterior
house and trim paint. This 100% acrylic latex paint can
be used by both DIYers and contractors and provides outstanding hiding characteristics and durability.
“Since the introduction of this house paint, our quality position and acceptance has been remarkable,” said Dan Cohen,
vice president of marketing, California Paints. “2010 House
Paint is the only white paint we have seen that covers a black
surface with just one coat. The performance in controlled testing under identical severe weather conditions of California’s
house paint was proven to perform better than all of the competitors tested. The real value comes from 2010’s superior finish, protecting homes with its ability to withstand years of
accelerated weathering, mildew resistance and color retention longer than competitive products.” CW
PPG INTRODUCES NANOMETRIC PAINTING SYSTEM
PPG Industries’ architectural coatings business, in conjuction with the Shanghai Real Estate Trade Association
and the Professional Committee for the Promotion of Energy-Efficient Construction, recently hosted the 2009
Seigneurie Products Conference at Hwa’s Gallery, an art gallery in Shanghai. Many architects and real estate
agencies attended this event to discover the latest breakthrough Seigneurie products, including PPG’s eye-catching Nanometric Painting System (NPS).
New to the market, PPG’s NPS is the first architectural coating with nanometric technology, a dirt-, pollution-and water-resistant technology, with outstanding aesthetic features. According to PPG, traditional anti-dirt
matte and elastic paints were unable to completely resist the effects of pollution and dirt. PPG’s NPS complies
with the waterborne and environmental protection standards that are consistent with the anti-pollution strategy of PPG Architectural Coatings.
“PPG has always been at the origin of the major technology breakthroughs related to architectural coatings,
such as no-VOC paints and water-based woodcare,” said Pauline Yuen, general manager, automotive refinish,
architectural coatings and light industrial coatings, PPG China. “PPG has once more made a difference with its
new NPS technology.”
