also see color reminding us of the Southwestern and mid-centu-
ry modern roots and resort-style coloring of the 30s through the
60s; pastels, powdered, retro and all around fun.”
Sherwin-Williams’ 2013 color of the year, Aloe (SW 6464),
is described as Midcentury meets 21st century. “With a hint of
mint and lots of moxie, this is no ordinary pastel,” said Jackie
Jordan, director of color marketing, Sherwin-Williams. “Aloe
is funky and glamorous, demure and free-spirited. While Aloe’s
vibe can verge on retro, when paired with caviar blacks, crisp
whites or soft grays, suddenly Aloe has a new soul and attitude.
Following sneak-peaks of Aloe in fashion and European design
shows, its full potential is now ready to be realized. Aloe is fea-
tured in Sherwin-Williams colormix 2013, four palettes explor-
ing the dichotomies of simple versus complex and light versus
dark to find unexpected, compelling harmonies.”
The Latest Product Offerings
Sherwin-Williams has recently launched a number of new prod-
ucts. “Emerald Interior Paint delivers exceptional hide, durabil-
ity and washability with a smooth, beautiful appearance,” said
Schmitt. “It has reduced odor compared to conventional coat-
ings and anti-microbial properties that inhibit the growth of
mold and mildew on the paint surface. Emerald Interior Paint
is GreenGuard Indoor Air Quality Certified and GreenGuard
Certified for Children and Schools.”
Sherwin-Williams has launched a number of environmen-
tally responsible products. Colorcast Eco Toner colorants, which
will not add to the VOC content of any coating when tinted
and is the only colorant system that is GreenGuard Certified for
Indoor Air Quality and GreenGuard Certified for Children and
Schools. ColorCast Eco Toner colorants maintain the paint’s full
body after tinting, delivering thick, rich coats for maximum per-
formance. ProMar 200 Zero VOC delivers on durability with
easy application, excellent hiding and touch-up, ProMar 200
Zero VOC is a complete line with a primer, four sheens and all
colors including deep, vivid accents. ProMar 400 Zero VOC is an
interior latex paint that meets the environmental VOC require-
ments and delivers performance and value, including good hide
and reliable touch-up. ProClassic Water-based Acrylic Alkyd of-
fers a durable and smooth finish. Water Blocking Primer/Finish
is designed to seal surfaces from moisture penetration amd has
anti-microbial properties that inhibit the growth of mildew on
interior walls. Multi-Purpose Zero VOC Latex Primer’s strong
adhesion properties and new formulation make it the ideal part-
ner for topcoats in both interior and exterior applications, ac-
cording to the company.
In 2012, Dunn-Edwards launched several new or new and
improved products. “Starting with our interior ultra premium
paints, Suprema 10 (Flat) and Suprema 20 (Velvet) were improved to provide even better touch-up performance, hide,
burnish resistance and washability,” said Heiligenthal. “These
two paints were already great, but have been made even better. Suprema products are ideally suited for use on high-end
residential projects. Our exterior ultra premium, Evershield
also has been improved in the flat, velvet and eggshell sheens.
Evershield, already a paint that provided maximum protection
against UV and exterior exposure, now has better water repel-
lency than competitive ultra premium brands. By using the
latest resin technology, we were also able to improve resistance
to damaging UV exposure, resulting in better color and sheen
retention, as well as improved wood grain-crack resistance.
Evershield products are designed for use on high end residen-
tial projects, or any project where maximum performance and
protection is required.”
Dunn-Edwards introduced a new interior/exterior, ultra-low
VOC multi-surface primer, Ultra-Grip Select, designed for use
on multiple surfaces, including wood, galvanized metal, mason-
ry and drywall. Ultra-Grip Select exhibits outstanding adhesion
and enamel hold-out and very good stain blocking, according to
the company. Ultra-Grip Select is ideally suited for use on resi-
dential and commercial projects. Additionally, Dunn-Edwards
added an Eggshell sheen to its Contractor’s Edge Maintenance
line of paints, complimenting the flat and semi-gloss. These
paints are ideally suited for apartment repaint projects, where
economy and performance are a necessity.
Dunn-Edwards also launched Acri-Hues, a professional line
of exterior, ultra-low VOC paints available in a 100% acrylic
flat, acrylic eggshell and semi-gloss. “This new line of paints ex-
hibits excellent dirt pick-up resistance, hide and block resistance
combined with exceptional application performance,” added
Heiligenthal. “These new products are ideally suited for use on
residential and commercial projects, such as single-family and
multi-tenant housing, schools, hotels and hospitals.”
Dunn-Edwards launched a new line of high performance
paints called Ultrashield. This new line of paints is available
in a multi-surface primer, low sheen and gloss finish, as well
as a direct-to-metal (DTM) semi-gloss and gray metal primer.
Ultrashield is an interior/exterior zero VOC, low odor line of
paints that is ideal for use in residential or commercial projects,
as well as light to moderate industrial applications. Because
it is low odor, it can be used in occupied spaces such as of-
fices, schools and hospitals. Dunn-Edwards launched Acri-Wall
Ready-To-Use Interior Flat, a paint that exhibits excellent touch-
up and very good hide. It applies easily, exhibits sheen unifor-
mity and can be applied to new drywall. This new interior flat is
designed for use on residential and commercial projects.
Kelly-Moore introduced a line of heat reflective paints, Enviro
Coat Reflective, for exterior applications in 2012, addressing
energy savings possibilities through coatings. These colors in
Kelly-Moore’s Enviro Coat Reflective paint, help reflect some of
the infrared heat from the sun’s rays away from the exterior ver-
tical walls, even when applying desirable mid-tone colors. These
are functionally-green paints, by limiting the heat transferred to
the inner living space, resulting in possibly fewer air-condition-
ing cycles necessary to maintain indoor temperature.”
Kelly-Moore just introduced a line of commercial interior
and exterior products to address smooth drywall applications,
with the touch-up characteristics that contractors need. The
production line of zero VOC paints is scheduled to be intro-
duced to the housing market in Spring of 2013. CW
26 | Coatings World
www.coatingsworld.com
January 2013
