mar and slip additive that also offers defoaming capability.
Engineered for solvent, solvent-free and aqueous systems,
Z372 improves resistance properties, gloss, and surface ap-
pearance in most systems.”
Like other Troy Z line additives, z372 is a zero VOC, HAPS-
free, APE-free product made with renewable resources.
New Additives Launched in 2012
2012 brought many new additives to the coatings market. Dow
Corning launched several additives programs this past year, including The Dow Corning 100F Additive, a flurosilicone anti-foam for high solids formulations in both solventborne and UV
Coatings. Dow also released a family of superwetters including
The Dow Corning 500W, Dow Corning 501W, Dow Corning
502W and Dow Corning 67.
Dow Coatings Corporation released their Acrysol RM-995
Rheology Modifier this year, which is a second generation, low-VOC HEUR based on Acid Suppression Technology that offers
the features and benefits of traditional HEUR chemistry plus a
balance of sag resistance and flow, increased resistance to viscosity loss with colorant addition.
According to Jeffrey Brown of Dow Coatings Corporation,
their plan to launch a new zero-VOC capable KU builder based
on Acid Suppression Technology is underway for early 2013.
Micro Powders Inc. announced three new products this
year, including AquaMatte 31, a high density oxidized poly-olefin designed to impart uniform gloss reduction and burnish
resistance to waterborne paint and coatings; Microspersion
31AQ- 50, a 50% solids aqueous dispersion of micronized high
density polylefin wax that provides uniform matte effect in waterborne printing inks, paints and coatings; and PropylMatte
450, an economical low density micronized polypropylene
wax designed to provide consistent matting effect in all types
of paint and coatings.
Shamrock Technologies launched three new products
recently, Black Sheep SST3PS, Black Sheep SST3PT, and
AquaFLON 91.
“The Black Sheep series of micronized PTFE provides the
same performance of our SST3 at great cost reduction. These
recycled, pigmented products can be used in printing inks, coatings as well as lubricants. AquaFLON 91 is a 60% water dispersion of a specially engineered pigmented PTFE. AquaFLON
91 offers maximum abrasion resistance and is ideal for dark
and black-pigmented inks and coatings,” said Roy Pe, product
marketing group.
Cray Valley recently launched Crayvallac LV, a rheolofi-cal additive for solvent-free epoxy and polyurethane coatings.
Crayvallac LV is designed for demanding protective and marine
paints, and can be used in very high solid coatings.
Another product released by Arkema this year was the
Crayvallac Flow-450, which is a non-silicone based leveling
agent for wood, plastic, and metal coatings. Crayvallac Flow-
450 contains defoaming properties and is easily compatible
in many systems. Arkema’s subsidiary Coatex also released
Bumper Technology, a new proprietary dispersing technology
platform to assist formulators in reducing titanium dioxide level
in coatings.
Mergers and Joint Ventures
Coatex, a subsidiary of Arkema, acquired an acrylic additives and emulsions production site from the Brazilian company Resicryl this year, explained Amber Goodyear, Marketing
Manager, Coatex. The aim is to develop the site to manufacture
the full range of Arkema’s rheology additives and waterborne
emulsions for the mineral industry, paper, construction, water
treatment, paint and adhesives, and cosmetics markets.
Another merger that happened in 2012 came with the announcement of Eastman Chemical Company completing its
acquisition of Solutia Inc. Ralf Taube, Eastman Chemical
Company explained that the acquisition supports Eastman’s
objectives to increase revenue and profit margins by expanding
geographically especially in the emerging markets.
Ashland Specialty Ingredients acquired ISP this year as well,
bringing together two different suppliers as one company.
“With the addition of ISP, a much broader portfolio of additive technologies exists at Ashland to help our customers win in
their markets,” MacDonald said.
2013: Looking ahead
Despite the tough market, the focus continues to be on improving products and new innovation.
“A major innovation focus is on lowering and striving
to completely eliminate VOCs and odor in a can of paint.
This includes developing additives without added solvents or
materials of concern that help paint formulators reach their
targets of low, ultra-low, or zero VOC paints that comply
with new regulations and increasingly tougher environmental
labeling programs, said Brown.
“New innovations in additives will play a big role in achieving long term VOC and regulatory targets, while at the same
time maintaining or improving the application, appearance, and
film performance of paints.” CW
32 | Coatings World
www.coatingsworld.com
January 2013
