Wood Coatings Market
Wood protection product usage varies depending on the application. Paint is the dominant product in siding and window
and door applications, but stains and sealers are more widely
used on decks, cabinets, furniture, and flooring. Similarly, oil-based preservatives including creosote and penta tend to be utilized in industrial applications such as railroad products and
utility poles, while water-based types such as copper azole and
ACQ are used to treat wood intended for residential and nonindustrial applications.
Wood coatings manufacturers Coatings World
interviewed expressed satisfaction with the current state of the
wood coatings market and are optimistic this upward trend
will continue.
“Positive housing trends, such as new home construction
and the rise in home values, positively impact the architectur-
al coatings industry as a whole,” said Alison Bruce, woodcare
brand manager for the Sikkens ProLuxe, Flood, Deft brands,
PPG Architectural Coatings U.S. and Canada. “We see that con-
sumers are becoming increasingly interested in the interior and
exterior finish of their wood surfaces, and the wood coatings
segment is expected to grow at a compound annual growth rate
of three percent which is mostly fueled by the housing recovery,
according to a Freedonia Group study.”
“The wood coatings category has always correlated with
the housing market and existing home sales as staining and
refreshing your deck is one of the first projects completed by
the seller before selling a house or by the buyer after buying a
home,” said Mike Kozlowski, director of marketing, Exterior
Wood Care at Sherwin-Williams. “This category often has a
6-12 month lag when it comes to new construction home sales
due to deck additions or finishing a deck 1-2 years after pur-
chase. In general, the wood coatings category began slightly
below expectation as the weather in Q2 of 2015 was histori-
cally one of the wettest seasons. However, the unusual warmth
in late Q3 and all of Q4 allowed the wood coatings category
to bounce back from a slow start.”
“The wood care market sales have increased and are running
ahead of last year,” said Jason Olson, brand director for Rust-
Oleum. “Boomers are downsizing from traditional five-bedroom
family houses to updated three-bedroom homes or condos and
finding their heirloom furniture and décor is no longer scaled
to fit the new, sleekly designed contemporary environments.
Photo courtesy of Rust-Oleum
