Coatings World - February 2016

Wood Coatings Market
February 2016 www.coatingsworld.com Coatings World | 33

Their furniture and décor feels dated and consumers are updating both. Millennials are driving their own trends as well. Environmentally friendly and repurposed/reclaimed furniture and décor trumps other considerations.”

Key Markets and Trends

The North American decorative wood coatings marketplace is primarily driven by a demand for exterior coatings, with decks and siding comprising the largest percentage of exterior substrates. According to a recent PPG survey, 50 percent of U.S. respondents have decks and 96 percent of these respondents use their decks during the day and almost every other day.

“We are finding that of the total coatings usage, maintenance
(or recoating of wood substrates post-installation) accounts
for half of the total coatings usage,” said Bruce. “Furthermore,
stains account for the largest share of demand for wood coat-
ings. With the high instances of maintenance coatings and the
popularity of stains, we are seeing a steady demand for exterior
wood coatings.”
“In addition, do-it-yourself (DIY) customers at big box re-
tailers continue to make up the largest percentage of purchase
volume within decorative wood coatings, which was also re-
inforced through recent PPG survey data,” Bruce continued.
“Survey results indicated that 47 percent of U.S. respondents
agreed that they would prefer to do an exterior stain project

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