Coatings World - February 2016

Wood Coatings Market
February 2016 www.coatingsworld.com Coatings World | 35

stain layering and adding interest to any project.”
PPG is seeing an increase in the demand for more premium
wood coatings. “In recent studies, we’ve seen that approximate-
ly a quarter of sales are coming from the price point of $30-40,”
said Bruce. “Both professional and DIY customers are looking
for durable wood coatings with long lasting protection that are
easy to apply and clean up and resist damage from the outside
elements, such as rain and sun.”
In January 2016, PPG introduced the FLOOD Pro Series line,
which incorporates the latest advances from PPG’s global wood-
care technology and capitalizes on the 175-year heritage of the
Flood brand. These products, formulated to meet the unique
needs of professional and do-it-yourself customers, include stain
products from transparent to opaque, as well as prep products
and a new resurfacer. This line will utilize PPG’s extensive color
platform, which includes a collection of 40 semi-transparent
and over 120 opaque hues that enhance the natural beauty of
wood, the company said.

In addition, PPG’s OLYMPIC brand introduced Olympic
MAXIMUM exterior stain products with Weather-Ready
Application capabilities in January 2016. “Exclusive to Olympic
MAXIMUM stain, the Weather-Ready Application gives con-
sumers greater opportunities to stain when it may rain or if the
climate is too hot or cold,” said Bruce. “Now, users can stain
when they want and not when the weather dictates.”
PPG has also recently launched the DEFT Interior wood
finishing program that includes a full, balanced line of lac-
quers, varnishes and stain products available at PPG Paints
stores and independent dealers. These are available in oil-
based, water-based and fast drying formulations and can be
used on a variety of interior wood surfaces, including floors,
doors, trim and furniture. CW

Applications: High quality single and two pack varnishes for wood
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