Wood Coatings Market
themselves (rather than have a profession-
al do it), and 43 percent of U.S. consumer
respondents noted that they find staining a
deck and painting a room to be about the
same level of difficulty.”
DIY homeowners continue to drive the
market for wood coatings. “This market
enjoys taking on remodeling projects as
they feel their house is an expression of
personal style,” said Kozlowski. “They
take pride in their home and look for new
and interesting products to beautify and
protect their investments. We continue to
see the trend of wanting to bring indoor
design elements to outdoor spaces. This
can be seen by homeowners bringing the
open floor concepts outdoors with multi-
color stained decks, special lighting, furni-
ture, and even kitchens.”
“Our customers are looking for a product that both pro-
tects and delivers long-lasting beauty for their outdoor wood
projects,” Kozlowski continued. “It is important for wood
coating products to be able to handle the exterior elements
year over year (water, sun, snow, etc.) as all of these factors
can take a toll on the wood. All of the exterior stain products
within the Thompson’s WaterSeal brand are specially formu-
lated to protect the wood from these outdoor elements with
a special coating that resists mildew and UV damage, as well
as, exceeds the industry standard ASTM D-4446 for water-
proofing wood.”
In 2015, Thompson’s WaterSeal introduced an innova-
tive formula to the exterior wood waterproofing and stain-
ing category with Penetrating Timber Oil. This product’s
unique blend of fast-absorbing oils is designed to nourish
and beautify all exterior woods, including hardwoods, with
just one coat. “Thomspon’s WaterSeal Penetrating Timber Oil
features premium iron oxide pigments
to help minimize lap marks and color-
streaking for long-lasting, beautiful color
that holds up to heavy foot traffic,” said
Kozlowski. “The new formula penetrates
deep below the surface to reduce mar-
ring and visible scratches, making it ideal
for any outdoor deck or patio. In addi-
tion to enhancing wood’s natural beauty,
Penetrating Timber Oil provides year-
round water damage protection and a
coating that resists mildew and UV dam-
age. This product can be applied with a
paint pad, brush, roller or compression
driven sprayer.”
Customers are looking for a num-
ber of key characteristics in their wood
coating products. Top requests include
on-trend colors and products that allow
projects to be completed fasted without sacrificing quality.
Among Rust-Oleum’s latest offerings is Triple Thick
Polyurethane. One coat of Triple Thick Polyurethane is equal
to three coats of a traditional polyurethane. Consumers complete their polyurethane projects in one coat ( 3 times faster).
Other features include advanced self-leveling formula reduces
brush marks during application, ultimate durability in one
coat and ideal for interior horizontal and vertical surfaces (not
floors). This product is offered in gloss, semi-gloss, satin and
matte sheens.
Rust-Oleum also offers Innovative Stain Formula that delivers deep, rich color in one coat, has an ultra fast one hour dry
time, 75 percent more square foot coverage than competition
- 275 sqare feet/quart, requires no wood conditioner and offers
significant time savings.
“New stain colors are designed to replicate the popular reclaimed wood trend,” said Olson. “These colors are great for
AkzoNobel Creates Regional Wood Coatings Service Center in Eastern Canada
AkzoNobel will create a Regional Service Center for Wood Coatings at its Warwick, Quebec site. The facility will become the com-
mercial headquarters for the Wood Coatings business in Eastern Canada and provide local support as the business’s R&D and
Technical Application Center for Canada. It is due to be fully operational by mid-2016
The facility will provide services including quick-response small batch manufacturing, product development for the lo-
cal Canadian market, custom color matching, and commercial and customer support. As previously announced, the
large-scale batch manufacturing will be transferred to other AkzoNobel sites in North America, including Port Hope, Ontario.
“This investment allows us to continue offering the broad range of services that our customers expect from AkzoNobel and the
Warwick site, reinforcing our leading positon in the North American market,” said Doug Gilliam, regional director of AkzoNobel’s
Wood Coatings business in North America. “The facility will ensure outstanding support, with dedicated on-site teams focusing on
meeting our customers’ needs and expectations.”
AkzoNobel is a leading supplier of wood coatings for commercial and industrial customers in the furniture, flooring, building
products and cabinetry markets, and has been serving Eastern Canada for over 50 years.
“We remain highly committed to the Canadian market and this investment demonstrates our continued drive to bring leading
technologies and services across the region,” Gilliam added.
Minwax Wood Finishing Cloths take the convenience of a one-step wiping stain and finish to a
whole new level. Now DIYers have everything you
need in one handy package – even plastic gloves
are included. To use: Sand the wood smooth,
remove any sanding dust, simply wipe on the stain
and finish using the pre-moistened cloths. Wipe off
the excess with a clean rag and let dry for an hour.
