Coatings World - June 2015

AkzoNobel Decorative
Paints Launches Two New
“Let’s Colour” Initiatives in
Rio’s Favelas

To mark Rio de Janeiro’s 450th anniversary, AkzoNobel Decorative Paints has launched two new “Let’s Colour” initiatives to bring color to the city’s favelas.

In Santa Marta, one of the city’s largest favelas, the company recently unveiled a 15-meter mural created by famous Brazilian artist Paulo Consentino and local artist Swell. At the same time, the program’s ambassador – three-time French Open tennis champion Gustavo Kuerten – announced the #pintouRio450 campaign, inviting 450 local volunteers to paint as many houses as possible in their community by August 2015.

Since 2009, AkzoNobel’s “Tudo de cor para você” projects in Brazil have transformed and improved people’s living environments and communities in 11 cities, including São Paulo, Salvador and Porto Alegre. In 2012, the Santa Marta project was officially launched and has since repainted 302 properties, bringing the total number of projects AkzoNobel has run in the country to over a thousand.

Ruud Joosten, managing director
of AkzoNobel Decorative Paints, who
was present at the launch of both initia-
tives, said: “Through our global “Let’s
Colour” program and local initiatives
like “Tudo de Cor para você,” we are
demonstrating AkzoNobel’s commit-
ment to improving living environments
for communities around the world. The
Santa Marta project is one of the many
examples of our global Human Cities
initiative in practice and is an excel-
lent illustration of how we’re using our
knowledge and expertise to make cities
more colorful and vibrant.”
As the urban population grows in
Brazil, “Tudo de cor para você” aims to
support and promote the positive trans-
formation of the country’s major cities.
Through these initiatives, AkzoNobel
brings together local residents, volun-
teers, community ambassadors and com-
pany employees. More than 3,000 local
painters have also upgraded their pro-
fessional skills by regenerating their sur-
roundings through paint and color.

PPG Acquires Specialty
Wood Care and Paint
Products Manufacturer
Flood Australia

PPG Industries has completed the acqui-
sition of certain assets of Flood Australia,
which manufactures and distributes spe-
cialty wood stain and paint additive so-
lutions for consumer, commercial and
industrial applications. Financial
terms were not disclosed.

“The acquisition of Flood Australia allows PPG to further expand its architectural paint and coatings offering and establish a position in wood care in Australia,” said Michael McGarry, PPG president and chief operating officer. “We look forward to

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