Coatings World - June 2015

Benjamin Moore’s Aura Grand Entrance is designed to bring rich, vivid color and exceptional durability to exterior doors and trim. Inspired by fine European door and trim enamel, Aura Grand Entrance cures to a lustrous finish that gives a look of elegance and luxury, according to the company. Specially formulated to retain color integrity and gloss, this enamel is easy to apply, has excellent hide and is available in unlimited colors.

This exterior door paint is available in thousands of colors and in two finishes: Satin and High Gloss. It is environmentally friendly with low VOC and very low odor.

Aura Grand Entrance is available exclusively at Benjamin Moore retailers across the U.S. and Canada. To locate a retailer, visit benjaminmoore.com. MSRP is $46.99 quart; prices vary per retailer.

Behr Paints Introduces
BEHR PRO Professional-
Grade Line

Behr Paints has introduced its new BEHR PRO professional-grade line formulated specifically with the professional in mind for both interior and exterior projects. The series offers advanced application properties such as superior touch-up, excellent hide and maximum coverage for high-turnover and price-driven environments.

The new BEHR PRO paint series is available at The Home Depot and includes:

• i100 Series Interior Paints

Designed for production environments
found on high-turnover property manage-
ment projects such as multifamily and sin-
gle-family rentals, BEHR PRO i100 offers
a great value while still delivering high hide
and strong brush and roll performance.
BEHR PRO i100 paints are available
in 500 off-whites and pastels from BEHR
color palettes in addition to a wide range
of color matching capabilities.

Available in gallon and 5 gallon sizes; retail prices start at $13.97.

• i300 Series Interior Paints

Delivering solid application properties such as high hide with excellent spray, brush and roll characteristics, minimal sag and superior touch-up, this interior paint series is very versatile and performs well in commercial settings, such as office spaces, retail, warehouses and more. It also offers good scrub resistance for paint at this price point.

BEHR PRO i300 paints are available in over 1,400 pre-formulated colors from BEHR color palettes in addition to a wide range of color matching capabilities.

Available in gallon and 5 gallon sizes; retail prices start at $16.97.

• e600 Series Exterior Paints

Offers exceptional sprayability, uniform finish, with minimal surfactant leaching and high-caliber touch-up. This exterior paint series is versatile for projects ranging from residential to commercial exteriors, including single family, multifamily, tilt-up and parking structures.

BEHR PRO e600 paints are available in more than 1,400 pre-formulated colors from BEHR color palettes in addition to a wide range of color matching capabilities.

Available in gallon and 5 gallon sizes; retail prices start at $21.96.

OLYMPIC Brand by PPG
Expands RESCUE IT!
Resurfacer + Sealant in One
Line

OLYMPIC Paint and Stain announced a
new addition to the RESCUE IT! line with
the launch of RESCUE IT! Light Resurfacer
+ Sealant in One. Designed for use on
hairline cracks and unsightly imperfections
on lightly-worn wood and concrete surfac-
es, the RESCUE IT! Light resurfacer helps
conceal early signs of wear and tear.

With one gallon covering up to 100 square feet in two coats, the RESCUE IT! Light resurfacer is ideal for structur-ally-sound decks, stairs, porches, patios and sidewalks. This high-performance coating is 100 percent acrylic, provides waterproofing protection and helps prevent splinters by providing a finely-textured, slip-resistant finish that is barefoot-friendly.

“As warmer weather arrives this
spring, many homeowners look to their
decks, patios and other outdoor spaces
as an extension of their home and living
areas,” said Susan Uram, senior manager,
Olympic exterior stains, a brand of PPG
Architectural Coatings. “The RESCUE
IT! Light resurfacer is the perfect solution
to give lightly-worn wood and concrete a
refreshed look and create beautiful out-
door living spaces where homeowners
want to spend the summer.”
Starting at $32 per gallon contain-
er, the RESCUE IT! Light resurfacer is
the latest addition to the RESCUE IT!
line, joining the RESCUE IT! Moderate
Resurfacer + Sealant in One. The
RESCUE IT! Moderate resurfacer is for
use on worn or weathered wood or con-
crete. It fills cracks up to 1/4 inch, locks
down splinters and provides two coats
for up to 75 square feet with a one-gallon
container. The RESCUE IT! resurfacers
tint to more than 110 colors.

“The RESCUE IT! Light and Moderate resurfacers can help completely transform people’s outdoor spaces, but the key to a great result is proper preparation,” Uram said. “Before picking up a brush, consumers are encouraged to visit the Olympic Paint and Stain website for best practices on preparing worn and weathered wood and concrete surfaces and achieving stunning results with RESCUE IT! resurfacer.” CW