Coatings World - June 2015

Catherine Diamond, Associate Editor

The metallic pigments market is expected to grow over the next several years, thanks in part to a revitalized au- tomotive market and the overall increased acceptance of aluminum pigments.

According to Transparency Market Research, which pub-
lished Metallic Pigments Market – Global Industry Analysis,
Size, Share, Growth, Trends and Forecast, 2013-2019, the ris-
ing popularity of unique printing output and wider acceptance
of aluminum pigments is predicted to drive the global metallic
pigments market in the future.;
“The metallic pigments market is anticipated to record a strong
growth in the future due to rise in demand for several varieties
of colors,” according to the report. “Moreover, the eco-friendly
products constitute a major segment of the metallic pigments
market. The growing awareness regarding the use of products
with low carbon footprints is expected to drive the demand for
metallic pigments in the eco-friendly paints and coatings products.

Furthermore, the use of metallic pigments in powder coatings is
increasing at a rapid pace as it provides wider range of color prod-
ucts to the consumers. Though the share of metallic pigments in the
powder coatings market is relatively low at present, it is predicted
to rise signi;cantly in the coming years. Regions such as North
America, Asia and Latin America are predicted to be lucrative mar-
kets for metallic pigments in the future while the European market
is expected to record sluggish growth in the coming years due to
very slow recovery from the economic downturn.”
Conversely, the demand for metallic pigments of heavy metals
including iron oxide, chromium and cadmium is projected to decline
as the producers of paints and coatings are lowering the content of
heavy metallic pigments due to strict environmental regulations.