Coatings World - June 2015

Industrial Coatings
June 2015 www.coatingsworld.com Coatings World | 29

product performance as well as the technical service and sup-
port we provide onsite to help our customers achieve their per-
formance goals. It is one thing to provide superior, innovative
products, but it is truly an achievement to help our customers
benefit from the full capability of our products in the unique
coating application environments of their businesses.”
Customers needs are dependent on the specific application.
“Owners and engineering companies typically look for long-
term corrosion performance verified according to recognized
performance standards, such as ISO or NORSOK,” Moller said.
“In addition, specific performance criteria, such as chemical and
heat resistance, can play an important role for customers when
selecting coatings for more demanding and specialised applica-
tions. Fabricators and applicators usually focus on the applica-
tion properties of the coating, such as drying time, over-coating
intervals and surface preparation requirements.”
Moller added that all customers would like to reduce their
overall costs. “End users, therefore, look for a longer lifecycle for
their investments and a lower total coating cost, including costs
associated with application and surface preparation. Many ap-
plicators, particularly in shipyards and fabrication factories, can
reduce costs by increasing productivity through the use of more
surface-tolerant coating systems or faster drying systems. These
systems also enable applicators and owners to reduce their car-
bon footprint. Fast-curing products enable steel fabricators to
reduce the energy used to heat drying halls, for example.”
Industrial coatings manufacturers have launched a diverse
lineup of products. This year PPG has introduced four new in-
dustrial coatings that the company believes represent significant
advances in the industrial coatings industry.
“One example is our new VERSABOND pretreatment sys-
tem,” said Bausch. “This product features a proprietary hyper-
nucleation technology that improves the corrosion resistance
of mixed-metal substrates on auto parts and accessories while
enabling manufacturers to extend bath life, reduce sludge and
lower process temperatures to save energy. By enabling the use
of lighter mixed-metal substrates, Versabond pretreatment also
supports the broader industry strategy to make vehicles lighter.”
PPG launched ENVIROCRON HTE (high-transfer-efficien-
cy) powder coatings. These products feature a cross-link poly-
mer that enables them to penetrate and apply evenly to metal
parts and product assemblies with complex surfaces such as
refrigerator racks, patio tables and architectural components.
PPG also launched PERFORMALOC advanced productivity
coatings. “These coatings represent an entirely new category
of products because they cure fast and hard without baking or
forced drying, which makes them ideal for OEMs with limited
or no oven-cure capabilities,” added Bausch.

Over the past year Axalta has launched or expanded the global footprint of quite a few products designed for the industrial

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