by Phil Phillips, PhD
Contributing Editor
phillips@chemarkconsulting.net
Many of us believe we really know our business situation without an MBA consulting
group telling us where we are. This
mind set is like saying the customer
IS always right. They aren’t always
right ... “customers are always right...
sometimes.”
Since you and I can agree on many
things, one of them is would certainly
be, to make the description of your
business very meaningful but also very
simple to understand at the same time...
is a worthwhile objective. So let’s try to
make a 2-demintional simple and mean-
ingful diagram as a starting point. Once
we have all the elements displayed in
the chart, we can then determine what
are the very important ones and then
we what strategies we can use to maxi-
mize them.
First, using the XYZ Corporation
MAPPING diagram, place the elements that best describe your business
along the various axis... described as...
Products, Types, Forward Integration,
Channels, Capabilities, Customer
Segments, Geography, Backward
Integration, Technology...
Once this is completed, we could have
a diagram like this one with almost all the
possible elemental selections we need to
then start corralling those which best defines your business.
From the MAP we can see that your
company business offers a very strong
set of technologies in combination with
an exceptional array of products in
combination with an excellent set of
resin backbone types as a formulator
that serves its global customers through
both a direct as well as through well-paced distributors to satisfy OEM
end-users.
Map Out Your Business Situation
As A First Step In Strategy Development
“When MAPPING out your competition in
this manner you will see how your business
compares to your chief competitors. ”
