We then can add into this 2-demen-
tional MAP comments that describe core
competencies that are not easily quantified but add immeasurably to the potential success of your business.
Leadership, vision, resources, adaptability and focus are relative terms.
That is, when MAPPING out your
competition in this same manner (along
with a SWOT analysis) you will see how
your business compares to your chief
competitors, thus providing target opportunity gaps for growth.
M&A considerations can initially be
MAPPED in this manner as can be seen
by overlaying PINK target candidates
position over yours in the following
manner. Depending what your acquisitive objectives are . . . . . exact product
line expansion; adjacent market growth;
complimentary product line expansion,
etc. . . . . . you are able to gain a quick insight view of the target acquisition candidates’ offerings and how they meet your
objectives, or not.
This type of MAPPING to create simplicity in sorting through the many aspects
of strategic decision-making is one of
many and certainly is one of the more simplistic screening techniques you can use.
Your comments are welcome. CW
Phil Phillips is owner and managing director of CHEMARK Consulting Group,
a global Management Consulting firm
with a highly dedicated staff specializing
in coatings, paints, adhesives, sealants
and specialty chemicals industries. For
more inforation go to www.chemarkconsulting.net.
