President
Corporation
Productivity for The Long Run
Yale Materials Handling Corporation is a global market leader in the lift truck industry, providing the highest quality products and
productivity enhancing services to its customers for more than 80 years.
From the very beginning, Yale® has prided itself on its commitment to values and enhanced productivity. The company’s
success at enhancing customer performance and profits is a direct result of the partnerships established between Yale and its
distribution channel. The worldwide Yale dealer distribution network consists of more than 350 dealers in the Americas, Europe,
Asia and the Pacific region.
Yale North American President Don Chance says,“I really believe that a commitment to excellence is something you need to
demonstrate every day through your actions. There is no substitute for hard work, solid preparation and good execution. You
need to be very accessible to your employees, your dealers, and show passion and imagination in your efforts to address the
customer’s needs for higher productivity and cost containment.”
Yale invented the first lift truck back in the 1920s and has been producing innovative products and innovative solutions ever
since. The constant evolving of products and services is an integral part of the Yale commitment to its dealers and customers.
Today the Yale organization supports one of the most comprehensive and contemporary lines of reliable, quality lift trucks in the
industry.
Yale builds industrial trucks for industrial use; trucks built for the long run. Yale understands that product performance starts
from the inside out. The Yale organization has a focused product design philosophy built around “Industrial Grade Critical
Components.” Yale “industrial grade” trucks range in capacity from 2,000 to 36,000 pounds, including sit-down rider trucks
(electric, gas, LP-gas, or diesel), narrow aisle trucks, very narrow aisle trucks, and motorized hand trucks.
“In 2009, Yale began rolling out a new generation of innovative and efficient electric
powered lift trucks starting with the ERC-VG model,” said Chance. “We are
collaborating on next generation energy technology to enable a broader group of
customers to more easily make the switch from internal combustion engine trucks
to zero emission electric trucks.”
Yale has created a “generation gap” in electric sit-down rider trucks with the ERC-VG. This new series is designed with a focus on ‘human engineering’ to minimize
operator strain and fatigue. Yale’s industrial performance and productivity blend
with operator adjustable extended shift functionality plus eight programmable
performance modes for application-matched performance.
In today’s business environment of increasing productivity and reducing expenses, Yale Fleet Management helps customers
streamline and improve their entire fleet of mobile industrial equipment. Yale Fleet Management evaluates facilities and fleet
needs to determine the right truck for the job. Through comprehensive analysis, Yale Fleet identifies areas to improve efficiency
and productivity, and cut costs at the same time.
Customer needs are perpetually changing, and Yale is preparing itself to meet the changes ahead. Yale Financial Services and Fleet
Management are available for customers who are more focused on leasing and usage rather than ownership.
Innovation is never far away, as lift truck power sources prepare to move from fossil fuel and electricity to hydrogen fuel
cells and other alternative energy sources. Built on a proud history, Yale is ready to help customers face these and any other
opportunities as they work together toward a promising future.
