BY MARK B. SOLOMON, SENIOR EDITOR
MOTOR FREIGHT
IN EARLY 2008, MICHAEL FEIG, A TRADER AT THE
then-investment firm Bear Stearns & Co., ditched his
long Wall Street career. The move was prescient, as Bear
soon thereafter went into a death spiral that led to its
failure and subsequent sale to J.P. Morgan Chase & Co.
Feig decided he’d had enough of the financial rat race.
The following year, he cofounded a property brokerage
firm to arrange for the hauling of produce off the West
Coast for large grocery chains.
Today, Feig’s company, White Plains, N.Y.-based
Capital Logistics, grosses about $20 million a year and is
profitable. The job has the usual hassles associated with
running a brokerage outfit, not to mention the time
zone challenges that arise from Feig’s being on the East
Coast and his business 3,000 miles away. Still, Feig says
he would never return to Wall Street. More to the point,
he discovered that the skills he honed during years of
securities trading were ideally suited to his new role.
Three years before Feig joined the brokerage business, Jeff Silver returned to it. Silver was a pioneer in
post-deregulation brokerage, getting in on the ground
floor of a new firm called American Backhaulers in
1984. Backhaulers would come to revolutionize the
brokerage business by providing automated visibility to
all participants.
After Backhaulers was sold in 1999 to giant C.H.
Robinson Worldwide Inc. for $136 million, Silver left
the industry to pursue an M.B.A. from the University
of Michigan and a master’s of engineering and logistics
degree from the Massachusetts Institute of Technology.
In 2006, he and his wife, Marianne, founded Chicago-
based Coyote Logistics LLC. Rather than follow a
traditional model of having each team of employees
work with both shippers and carriers,
Silver set up two teams. One would
procure loads. The other would find
trucks. And the teams would communicate freely with
each other.
This approach, labeled “Chicago-school” brokerage
by Robert Voltmann, president of the Transportation
Intermediaries Association (TIA), after the city’s aggressive, high-energy financial trading culture, has been a
smash. Coyote’s first-quarter revenue soared 35 percent
over the prior quarter’s, making it by best estimates
a $1.4 billion-a-year company in gross revenue, or
revenue before the costs of purchased transportation.
(Privately held Coyote will only disclose full-year gross
revenue figures.) In March, Coyote acquired rival Access
America Transport for an undisclosed sum. The move
creates a $2 billion-a-year broker, a large fish in an ocean
of minnows.
Feig, 38, and Silver, 51, are different breeds of brokers. They weren’t born into the business (though Silver
started the day after he graduated from college). They
didn’t inherit it from mom and dad. They have become
the sweet spot of the broker demographic. TIA is casting
a wide net for these types, and if appearances are any
indication, it’s succeeding. Several attendees at its annual conference in April remarked that the membership
seemed to be getting younger and was full of new ideas,
problems other old-line transportation groups would
love to have.
CHALLENGES AHEAD
TIA, and the brokerage industry at large, will need all
the vitality it can generate. That’s because the field is
transportationreport
The road
not traveled
Freight brokers confront a new
world where the old models
might not work.