BY MITCH MAC DONALD, GROUP EDITORIAL DIRECTOR
THE DC VELOCITY Q&A
thoughtleaders
According to
Dr. Randy Bradley,
the best view you
have of what’s
in front of you
is really what’s
behind you.
AS MOST PRACTITIONERS CAN TELL YOU, THERE IS A TREASURE TROVE
of historical data available to manage today’s supply chains—too much data, in fact.
The problem isn’t so much obtaining the information; there are many good tools
around for that. The real challenge is making good decisions from all of it. That’s
where having a “prescribed” approach can help.
Dr. Randy Bradley has spent a good portion of his career looking at analytics data
and figuring out the best ways to analyze it for beneficial results. You might say he
is an analytics analyst. Dr. Bradley is an assistant professor of information systems
and supply chain management in the Haslam College of Business at the University
of Tennessee. He holds a Ph.D. in management of information technology and
innovation, an M.S. in management information systems, and a B.S. in computer
engineering, all from Auburn University.
INTERVIEW WITH
RANDY BRADLEY
Predictive
analytics for
non-analysts
