VELOCITY VIDEO CASE HISTORY
Sweet moves
LAST YEAR, MATTHEWS RIDGEVIEW FARMS BUILT
the nation’s most technologically advanced facility for
processing sweet potatoes. The new 160,000-square-foot
facility in Wynne, Ark., joins two others operated by this
fourth-generation family business. Matthews grows its own
sweet potatoes on a 2,000-acre farm and then processes and
packs them along with those from other growers. About 80
million pounds of sweet potatoes pass through the facility annually.
It is rather grimy work, as dirt and dust from the dug-up potatoes
cling to everything, including its lift trucks.
But the vehicles in the company’s fleet of 14
Toyota forklifts are designed for this type of
harsh duty. They are equipped with additional
filtration systems and have the ruggedness
to work in extreme conditions that Toyota is
famous for.
“We’ve been using Toyota for about five
years,” recalls owner Terris Matthews. He says
he has tried various competitors’ trucks in
the past but found Toyotas well suited to this
work, while providing good value. “What I like
about Toyotas is that they have good engines,
they are durable, and they are stout. They handle our loads well.”
TRAVELING TATERS
The Toyota forklifts perform most of the transport functions within the
facility. The propane-powered vehicles unload flatbed trucks containing
crates of sweet potatoes brought from the fields. The wooden crates are
placed into storage, where they are stacked up to eight high. When the
potatoes are ready for processing, the crates are first brought to staging
and then moved to a washdown area, where they are again stacked.
Water is sent down from the top of the stacks through the crates to clean
the bulk of the dirt that remains on the potatoes.
The washdown process creates a good bit of dust in the air and mud
on the floor. The rugged Toyota forklifts have an additional filter near the
engine air intake to deal with the dust.
Another feature on these trucks are fingertip controls on the armrest.
In contrast to other trucks that require drivers to reach for levers, these
joystick-type controls are easily accessible.
“The joystick controls and armrest set-up are very comfortable to use,”
explains Andy Buell, warehouse manager. “We like the fact that our driv-
ers can use them and work day in and day out, all day long, and not get
fatigued from having to reach to work the forklift.”
Following the initial washdown, the forklifts then gather two or three
crates at a time for travel to the automated processing systems. A
stacked load of three wet crates can weigh up
to 4,000 pounds. Most loads are placed onto
a pallet conveyor. This feeds an elevator that
lifts the crates to a washer located about 15
feet above floor level. Some of the trucks are
equipped with rotator attachments so they can
also lift crates to dump them directly into the
washer vat. After washing, the sweet potatoes
pass through inspection and automated sort-
ing by type and size.
PACKED AND PICKED UP
The sorting equipment gently drops the sweet
potatoes into cartons or plastic shipping bins.
Up to 5,000 cartons are processed daily. The
packed potatoes are labeled and palletized.
A Toyota forklift then picks up the pallet for transport to loading docks.
Matthews leases its trucks from its local Toyota dealer, The Lilly
Company. Two of Lilly’s offices are in Jonesboro, Ark., and Memphis,
Tenn. – each only an hour away. That provides a fast response for any
needed repairs and regular maintenance. Matthews also rents additional
vehicles through Lilly to handle the peak workload in the fall.
“They take care of our needs,” says Terris Matthews. “We just run the
trucks, and they do the rest.”
For more information on Toyota’s full-service product line of
forklifts and warehouse equipment, visit www.ToyotaForklift.com/
forklifts.
SPONSORED CONTENT
To see a video of Toyota forklifts in action at Matthews Ridgeview Farms,
go to dcvtv.com and click on the Velocity Video on Channel 2.
A DC VELOCITY SPEED CHALLENGE
Processing sweet potatoes can be a grimy business, but rugged Toyota
forklifts are well suited for tater transport.